IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV.

Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between.

This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc.

The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc.

In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(992)

IFH 786: Crafting Authentic Stories from Lady Gaga to Sci-Fi Futures with Kim Ray

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IFH 785: Unveiling the Art of Screenwriting: A Journey with Kristin Overn

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IFH 784: Mastering the Art of Connection: Kristen Maldonado's Journey Through Pop Culture and Social Media

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On today’s episode, we are graced with Kristen Maldonado, a vibrant storyteller whose passion for pop culture and digital strategy has led her to roles like Social Media Manager at MTV's "Total Reques...

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IFH 783: Phil Proctor: A Journey Through Comedy, Resilience, and the Art of Reality

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IFH 782: Turning Holiday Cheer into Chills: The Shaker Brothers’ Journey Behind Killer Christmas

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When two brothers decide to turn their holiday traditions into a cinematic thrill, they step into a world where creativity is born from the mundane. On today's episode, we welcome Peter Paul and Tony ...

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IFH 781: From Pre-Med to Marquee Lights: Jenny Paul's Journey of Creative Bravery and Storytelling

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IFH 780: Unforgettable Storytelling: Phillip Andrew on Creativity, Leadership, and Resilience

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On today's episode, we dive into the fascinating world of creativity, resilience, and the art of storytelling with Phillip Andrew, a multi-talented producer, motivational speaker, and DJ from Los Ange...

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IFH 779: Breaking the Mold: Lily Yasuda and Michael Wolfe’s Journey to Crafting the Anti-Rom-Com

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On today’s episode, we welcome the dynamic duo, Lily Yasuda and Michael Wolfe, two inspiring filmmakers who have decided to take the road less traveled by creating their own feature film, Like Love. T...

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