IFH 553: How to Build a Production Company with Michael D. Ratner

What if indie filmmakers could access the same virtual production systems used on the hit Disney+ show The Mandalorian? What if you could use that same technology at home for your productions? What if it cost less than most RED Camera packages? Today's guest wants to do exactly that. Rene Amador is the co-founder and CEO of the virtual production tech company ARWall.Rene boasts 24 years of working with 16 startups, starting young working for his parent’s startups in silicon valley. He’s also directed over 350 commercials, short films, and pilots. Most recently as co-founder at ARwall, Rene won the SXSW Accelerator 2018 AR/VR category pitch, has been acknowledged as a top AR tech evangelist in Hollywood and designed the first ARwall Lab in Burbank.Rene and his team have developed a professional virtual production system that filmmakers can use at home powered by the most powerful real-time graphic engine on the market. How does this all work you may ask? ARFX requires a tracker and at least two sensors installed on set.Once the tracker is calibrated and attached to the camera, the director of photography has the ability to move anywhere inside the tracked space. The virtual scene runs on the system updates in perfect real-time, no matter where the camera is positioned. This creates a seamless window illusion into the virtual space.Filmmakers really put this tech to the test on Disney+'s Star Wars show The Mandalorian. If you haven't seen this show do yourself a favor and get a monthly subscription to Disney+, sit back and enjoy.I also recommend you watch The Gallery, a behind the scenes show on how they made The Mandalorian.I'm not saying a newcomer to the filmmaking process will just be able to pick up this tech and make The Mandalorian but the tools are there for filmmakers who are ready to make that leap.This is a massive jump in how filmmakers tell their stories. ARWall's Home Studio is the next jump for indie filmmakers. The cost is cheaper than most RED or ALEXA cameras.This technology is one of the most exciting filmmaking tools to come out since digital cameras became the norm. Not only is this tech cool but the speed that it became affordable for the independent filmmaker is mind-blowing.It took a decade before we had access to the same ground-breaking technology that was used in Jurassic Park.Rene and I talk virtual production, The Mandalorian, the future of the AR Wall, and how indie filmmakers can start using this technology today.Enjoy my conversation with Rene Amador.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

1 Maalis 20231h 21min

Today on the show we have an author, writer, and former studio development, Danny Manus. Danny parlayed his career as a development executive in Hollywood to becoming an in-demand script consultant and founder of No BullScript Consulting.The author of No BS for Screenwriters: Advice from the Executive Perspective, which is now in its 2nd Edition, Danny was ranked in the Top 15 “Cream of the Crop” Script Consultants by Creative Screenwriting Magazine and was named one of Screencraft’s “25 People Screenwriters Should Follow on Twitter.”Danny has taken over 3000 pitches, written almost 250 articles on screenwriting for numerous websites and publications including ScriptMag, for which he is a columnist, and has been a judge for the PAGE Awards four years running. In this episode, I wanted to see what the perspective is from the other side of the desk.Enjoy my conversation with Danny Manus.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

28 Helmi 20231h 18min

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

27 Helmi 20232min

I've been trying to get today's guest on the show for months. Pilar Alessandra is an author, podcaster, and script consultant. She's the director of the popular writing program On The Page, author of The Coffee Break Screenwriter: Writing Your Script Ten Minutes at a Time and host of the On the Page Podcast.Pilar started her career as Senior Story Analyst at DreamWorks SKG. In 2001, she opened the Los Angeles-based On the Page Writers’ Studio dedicated to teaching and consulting with screenwriters and TV writers at all levels.An in-demand speaker, she’s taught seminars at DreamWorks, Disney Animation, ABC, CBS, and the AFM and has traveled the world teaching in the UK, China, Poland, Vietnam, Colombia, Portugal, and South Africa.Pilar’s greatest accomplishment is the success of her students, many of whom have won top competitions such as the Nicholl Fellowship, are working on TV shows such as “The 100,” “Silicon Valley” and “Grey’s Anatomy,” and have sold feature films to major studios.Enjoy my conversation with Pilar Alessandra.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Helmi 20231h 7min

Today on the show we have director, writer, comedian, and actor Jay Chandrasekhar has contributed to and appeared in a wide variety of critically acclaimed television programs and films throughout his career.Chandrasekhar assembled the sketch comedy troupe Broken Lizard, which includes Kevin Heffernan, Steve Lemme, Paul Soter, and Erik Stolhanske. Together they performed comedy across the nation until they set their sights on producing television and feature films.Under his Broken Lizard banner, Jay directed and co-wrote Fox Searchlight Picture’s comedy cult classics Super Troopers, Super Troopers 2, Club Dread, and Warner Bros’ Beerfest. He also directed the Broken Lizard comedy special, Broken Lizard Stands Up.Super Troopers hit theaters in February 2002 and went on to gross $23 million with glowing audience reviews (and $80 million on home video.)Jay continued on to direct The Dukes of Hazard, direct and star in Millennium Entertainment’s The Babymakers, and appear in DreamWorks’ comedy hit, I Love You, Man. Recently, Chandrasekhar published his book, Mustache Shenanigans: Making Super Troopers and Other Adventures in Comedy that gives a behind the scenes look at the making of Super Troopers.In addition to his feature film work, Chandrasekhar has directed various TV shows, including several episodes of the Emmy Award winning series Arrested Development, Community, Chuck, The Grinder, Up All Night, Happy Endings, New Girl, and Psych. More recently, Jay has also directed episodes of Fresh Off the Boat, The Goldbergs, Speechless, and Schooled.His new film is Easter Sunday.Stand-up comedy sensation Jo Koy (Jo Koy: In His Elements, Jo Koy: Comin’ in Hot) stars as a man returning home for an Easter celebration with his riotous, bickering, eating, drinking, laughing, loving family, in this love letter to his Filipino-American community. Easter Sunday features an all-star comedic cast that includes Jimmy O. Yang (Silicon Valley series), Tia Carrere (True Lies, Wayne’s World films), Brandon Wardell (Curb Your Enthusiasm series), Tony nominee Eva Noblezada (Broadway’s Hadestown), Lydia Gaston (Broadway’s The King and I), Asif Ali (WandaVision), Rodney To (Parks and Recreation series), Eugene Cordero (The Good Place series), Jay Chandrasekhar (I Love You, Man), Tiffany Haddish (Girls Trip) and Lou Diamond Phillips (Courage Under Fire). Easter Sunday, from DreamWorks Pictures, is directed by Jay Chandrasekhar (Super Troopers, The Dukes of Hazzard), from a script by Ken Cheng (series Wilfred, Betas). The film is produced by Rideback’s Dan Lin (The Lego Movie franchise, It franchise) and Jonathan Eirich (Aladdin, The Two Popes), and is executive produced by Jo Koy, Jessica Gao, Jimmy O. Yang, Ken Cheng, Joe Meloche, Nick Reynolds and Seth William Meier. The film will be distributed by Universal Pictures domestically. Amblin Partners and Universal will share international distribution rights.Jay also just launched a new app designed to give the power of reviews back to the people. It's call Vouch Vault."When my film, Super Troopers, showed at Sundance, it played to big laughing crowds. But when it was released to the public, the reviews were only so-so. On Rotten Tomatoes, Super Troopers, got a 38%-fresh aggregate score from less than a hundred reviewers. With the public, though, the film garnered a 90% fresh rating from more than 250,000 non-reviewers. This 38% reviewer-number stuck in my craw. I remember thinking, “Who are these reviewers, these strangers with outsized power, and why are we listening to them? Seriously. When’s the last time you walked up to a stranger and said, “Hey, what movie should I see?”Our goal with Vouch Vault is to take recommendation power from anonymous strangers and give it to the people whose tastes you know and trust."Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

22 Helmi 20231h 5min

In 2002, Jon Erwin founded a production company with his brother, Andrew. Their first ventures were commercials, documentaries, and music videos. The brothers soon were directing videos and producing concerts and television programs for platinum recording artists such as Amy Grant, Michael W. Smith, Casting Crowns, Switchfoot, Skillet, and others.They received 11 GMA Dove Awards nominations and 3 wins for Music Video of the Year. Jon and Andrew have also produced and directed several documentaries, including the multiple award-winning 9/11 story, THE CROSS AND THE TOWERS. In 2010, Jon and Andrew began exclusively developing dramatic feature films. In August 2018, they partnered with Kevin Downs and Tony Young to launch Kingdom Story Company, in an exclusive partnership with Lionsgate, which creates life-changing content from a variety of talented storytellers.Their features have all opened in the top-ten box office and they have received the coveted A+ CinemaScore® three times. Early hits include OCTOBER BABY, MOMS’ NIGHT OUT, WOODLAWN, and the surprise hit I CAN ONLY IMAGINE, which became the #1 independent film of 2018, earning more than $86 million at the box office. Others include I STILL BELIEVE, a biopic about CCM megastar Jeremy Camp which was released by Lionsgate in 2020, followed by the 2021 release of THE JESUS MUSIC, sharing the untold story of how Jesus Music transformed into the multi-billion-dollar industry of Christian Contemporary Music.AMERICAN UNDERDOG followed in 2021, which told the story of NFL MVP and Hall of Famer, Kurt Warner. JOHNNY CASH: THE REDEMPTION OF AN AMERICAN ICON, is a documentary that details the true story of a music legend’s spiritual quest and releases Dec 2022. Their latest film, JESUS REVOLUTION based on The Jesus Movement that changed the course of history and comes to theaters Feb 2023.Jon is also the author of the book Beyond Valor: A World War II Story of Extraordinary Heroism, Sacrificial Love, and a Race Against Time, which tells the amazing true story of his grandfather Red Erwin, who received the Congressional Medal of Honor in World War II. Beyond Valor was published in August 2020.Enjoy my conversation with Jon Erwin.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

21 Helmi 20231h 14min

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

20 Helmi 20232min

Today on the show we have award-winning producer, film executive, educator, and industry story analyst Christopher Lockhart. Christopher is renowned for his script editing acumen. He has read over 60,000 screenplays. He is also an award-winning filmmaker and member of the WGA, PGA, and the Television Academy.Chris got his start at International Creative Management (ICM), where he worked as script consultant to legendary talent agent Ed Limato, who represented industry giants such as Mel Gibson, Richard Gere, Michelle Pfeiffer, Liam Neeson, and Robert Downey, Jr.He later moved to the venerable William Morris Agency, which merged with Endeavor to form WME. At WME Chris has worked on award-winning projects for A-list clients like Denzel Washington, Russel Crowe, and Rachel McAdams among others.Chris branched off into film producing with the cult horror hit The Collector and its sequel The Collection, which opened in the top ten American box-office. He wrote and produced the award winning documentary Most Valuable Players, which was acquired by Oprah Winfrey for her network. Chris has set up several other projects, including A Rhinestone Alibi at Paramount, and Crooked Creek, a modern noir thriller.As an educator, Lockhart shares his talent and 30+ years of industry experience as an adjunct professor at Screenwriting program and at UCLA.His writing workshop The Inside Pitch was filmed for Los Angeles television and earned him an Emmy Award nomination.Chris and I also teamed up for a new webinar from IFH Academy called How to Become a Hollywood Script Reader from Industry Insiders HOW TO BE A HOLLYWOOD READER is a webinar focusing on the secrets of one of Hollywood’s most vital and mysterious jobs.A reader evaluates screenplays and stories, practicing quality control through “coverage” – a written report that judges creative success. The reader wields huge influence that empowers Hollywood chiefs to greenlight film, television, and new media. This webinar examines the core components of coverage, how to write it, and provides tools and pro tips to navigate the reading profession – led by two preeminent Hollywood readers. By pulling back the curtain on this creative process, the webinar also gives writers, directors, actors, and producers a rare look inside the mind of those who decide the fate of their material. Chris prioritizes emotionality and his client's character role and development ahead of the overall story solidity. He shared some tips for new writers, some lessons learned from bad scripts, what goes on behind the agency curtain and the blessing of untapping a story's best version from re-writes.Enjoy my conversation with Christopher Lockhart.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

16 Helmi 20231h 18min