IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(980)

IFH 054: How NOT to Get Ripped Off in Post Production

IFH 054: How NOT to Get Ripped Off in Post Production

Over the years I've seen many of my fellow indie filmmakers get completely ripped off when they entered the post production process.So many promises are given and the rates they charge are criminal. I wanted to put together a podcast to pull the curtain back on the "true" pricing of post production services.Now this is based on my experience working in Los Angeles so the prices might differ depending where you are in the country or the world.I hope this episode provides a great amount of value and that it saves you your hard earned cash while making your next indie film. Enjoy!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

8 Maalis 201619min

IFH 052: The 5 Lies of Film Distribution

IFH 052: The 5 Lies of Film Distribution

Film distribution in a mystery to most indie filmmakers. It is filled with deception, scams, mis-information and straight out LIES! I wanted to put together an episode spotlighting the five major lies filmmakers hear about film distribution.Like many truths in the world these might not be easy to swallow but there is hope. If you have a plan "BEFORE YOU SHOOT YOUR FILM" your odds of success go up greatly.I see so many indie filmmakers killing themselves to make their films but have no idea how to recoup their money or actually make a living doing what they love to do. I hope this podcast helps.Insider View of Creating an Indie Feature Film - FULL ACCESS MEMBERSHIPBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Helmi 201617min

IFH 051: Are the Oscars Too White…Again? #OscarsSoWhite

IFH 051: Are the Oscars Too White…Again? #OscarsSoWhite

So the question of the moment is"Why are the Oscars® so white again? #OscarsSoWhiteThe 88th Annual Academy Awards haven’t even aired yet, and there is a hurricane of drama surrounding Hollywood’s most exciting night. Celebrities like Spike Lee and Will and Jada Pinkett Smith have called for a boycott due to a lack of minority nominees.If you look at the graphic below (Courtesy of www.mirror.co.uk) you see the Acadamy doesn't have a firm foundation to stand on.Courtesy of www.mirror.co.ukI usually don't discuss topics like this on Indie Film Hustle but when the opportunity to have a sit-down with RB Botto from Stage32.com and talk all things Oscar I jumped at the chance.Related: Filmmaking Hacks: How to Shoot and Market Your Indie FilmWe discuss not only "Why are the Oscars® so white again? #OscarsSoWhite" but we discuss this year's Oscar races, surprises, snubs and we talk about the current state of the film business. Take a listen!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

17 Helmi 20162h 17min

IFH 049: How to Pitch Your Film Like a Pro with Stephanie Palmer

IFH 049: How to Pitch Your Film Like a Pro with Stephanie Palmer

Stephanie Palmer - How to Pitch Your Film Like a ProEver wanted to learn the dark craft of being able to pitch your story idea successfully? Stephanie Palmer has made it her life's mission to help people do just that. Stephanie Palmer is a former MGM Pictures executive and best-selling author of the book "Good in a Room: How To Sell Yourself (And Your Ideas) And Win Over Any Audience"She has heard thousands of pitches. She know how to and how not to pitch your screenplay or story idea. She worked on films like Legally Blonde, Armageddon, Con Air and was even on an intern on Titanic, there's a very inserting story there.Learn how to pitch your screenplay like a pro with Stephanie Palmer.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

11 Helmi 201647min

IFH 048: What to do when people DON'T BELIEVE IN YOU!

IFH 048: What to do when people DON'T BELIEVE IN YOU!

I know that everyone reading this has had a moment in time where someone did not believe in them for one reason of another. It is a part of life and a REAL BIG PART of the film industry. So many times in my career I was told that:"You nuts! That'll never work."or"That's never been done before."Well I love hearing that. I has taken time for me to enjoy when people say "it can't be done." I truly use it as fuel. You must first believe in yourself before anyone will believe in you.Now you also have to be smart about this. You can't blindly believe in yourself without having a plan, educating yourself and understanding the playing field you'll be walking on to.In this episode I go over exactly that, how to deal with nonbelievers and how to build a plan to make your goal come true. Please share this episode with anyone who needs to hear it.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

9 Helmi 201619min

IFH 047: Yancey Arias - How to Make It as a Working Actor

IFH 047: Yancey Arias - How to Make It as a Working Actor

Want to learn how to make it as a working actor? Well studying actor, producer and director Yancey Arias would not be a bad start. I met Yancey Arias years ago and since have worked on several projects together. I've always admired how Yancey was able to always keep working.To date Yancey Arias has over 70 acting credits in film, television and Broadway. His credit list is kind of nuts:CastleNCSI: New OrleansThe SopranosBonesHawaii 5.0ElementaryBlue BloodsCSI: NYNCIS: Los AngelesBurn NoticeThe ShieldI just got tired of typing, his credit list is impressive to say the least. He's also worked on huge studio tentpoles live Live Free or Die Hard, Time Machine and the Hands of Stone starring Robert DeNiro.I sat down with Yancey while he was in between setups on the hit show Marvel's Agents of Shield. He'll be popping up on the show in 2016. I really wanted to get a seasoned actor's perspective on what it takes to make it in Hollywood.We also discuss his work on indie films, his new life as a director and producer with his production company NYC Films and much more. Enjoy!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

4 Helmi 20161h 10min

IFH 046: Film Festival Hacks: Secrets on How to Get Your Film Accepted

IFH 046: Film Festival Hacks: Secrets on How to Get Your Film Accepted

Getting into film festival is getting tougher and tougher everyday. Indie filmmakers can end up spending thousands and thousands of dollars submitting to every film festival around, and there are a ton. At last count there was over 3000 film festivals around the world. That’s a lot of submission fees.When I was doing my rounds with my films I learned a few things. A few tricks that I put into a FREE eBook: “Six Tips to Get into Film Festivals for cheap or FREE.”This eBook was such a success that the Indie Film Hustle Tribe kept reaching out to me to create some sort of “master class” on film festivals. Well I heard the call and teamed up with arguably one of the leading voices in film festivals Chris Holland from FilmFestivalsSecrets.com.We got together and create a one of a kind resource for any filmmaker even thinking of submitting to a film festival. We call it Film Festival Hacks!In this episode I give you a SNEAK PEEK at Film Festival Hacks and let you listen to a FREE lecture from the course. So get ready to take notes and have a taste of Film Festival Hacks.Oh, before I forget Chris Holland is also giving you another FREE sample of the course on his podcast so when you are done listening to this head over there for more FREE content. Click here: FilmFestivalSecrets – PodcastBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Helmi 201620min

IFH 045: From Film Geek to Online Media Empire with Todd Brown

IFH 045: From Film Geek to Online Media Empire with Todd Brown

How does a film geek turn his love for movies into a media empire? Ask Todd Brown from Twitch Film. I met Todd Brown over ten years ago when I was promoting my short film "BROKEN." He did a killer review of the film and we became fast friends.His movie review site Twitch Film.com was just starting out then but it has grown into a leading voice in global cinema. Twitch Film focuses on more obscure, independent and international films; something that was missing from the movie review site blogosphere.Twitch Film's focus on those kind of films made it stand out and over the years has grown into a mega movie website. My advice, always be nice to people you never know when you paths will cross again.Todd leveraged his knowledge and access to great international and independent films and joined forces with XYZ Films.XYZ Films is an integrated content company whose mission is to empower visionary storytellers from every corner of the planet. As an independent production company and worldwide sales agency, the company is uniquely suited to identify talented filmmakers and bring their stories to life.You might of heard of some of their breakout hits "The Raid " and "The Raid 2."Todd and I sat down to discuss all things film geek, the state on independent film and the new landscape of film distribution. Enjoy!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

28 Tammi 20161h 8min

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