IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(985)

IFH 638: The Business of Selling Story with Ken Atchity

IFH 638: The Business of Selling Story with Ken Atchity

Today guest is author, publisher, and producer Ken Atchity. Ken recently produced the global blockbuster (Jason Statham) and is the founder of Story Merchant. Ken wrote the best-seller Sell Your Story...

1 Joulu 20221h

BONUS EPISODE: How To Raise Money For Your Film In TODAY’S CRAZY World With Franco Sama

BONUS EPISODE: How To Raise Money For Your Film In TODAY’S CRAZY World With Franco Sama

Now let's get into today's AMAZING guest. We have on the show returning champion film finance expert Franco Sama. His first episode is one of the most downloaded episodes in the history of the show (L...

30 Marras 20222h 1min

IFH 637: Lighting for David Fincher & Michael Mann with Erik Messerschmidt

IFH 637: Lighting for David Fincher & Michael Mann with Erik Messerschmidt

Award-winning director of photography Erik Messerschmidt, ASC has a natural eye for arresting and spellbinding images, thriving in a role that allows him to combine his love of art, craft and science....

29 Marras 20221h 21min

MONDAY MOTIVATION!: Do You Have Filmmaking Street Knowledge?

MONDAY MOTIVATION!: Do You Have Filmmaking Street Knowledge?

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of thi...

28 Marras 20222min

IFH 636: The RAW Truth About Screenwriting in Hollywood with Rick Najera

IFH 636: The RAW Truth About Screenwriting in Hollywood with Rick Najera

Today on the show we have award-winning screenwriter, actor, director, producer, sketch comedian Rick Najera. Rick is also an author, playwright, coach and national speaker with an expansive portfolio...

24 Marras 20221h 22min

BONUS EPISODE: Lighting the Biggest Films of All-Time with Dean Cundey A.S.C

BONUS EPISODE: Lighting the Biggest Films of All-Time with Dean Cundey A.S.C

Today, my guest is a prolific cinematographer, accomplished photographer, and member of the American Society of Cinematographers, Dean Cundey.Dean rose to fame for extraordinary cinematography in the ...

23 Marras 20221h 13min

IFH 635: From DIY Filmmaking to Directing Studio Films with Matt Stawski

IFH 635: From DIY Filmmaking to Directing Studio Films with Matt Stawski

Matt Stawski is a Grammy-nominated filmmaker and director of Nickelodeon’s Blue’s Big City Adventure, an original feature-length Blue’s Clues & You! movie, premiering Nov. 18 exclusively on Paramount+...

22 Marras 202259min

MONDAY MOTIVATION!: Secret to Making Money as a Filmmaker

MONDAY MOTIVATION!: Secret to Making Money as a Filmmaker

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of thi...

21 Marras 20222min

Suosittua kategoriassa Koulutus

rss-murhan-anatomia
psykopodiaa-podcast
voi-hyvin-meditaatiot-2
rss-narsisti
adhd-podi
rss-liian-kuuma-peruna
rss-niinku-asia-on
aamukahvilla
rss-valo-minussa-2
rss-koira-haudattuna
kesken
psykologia
ihminen-tavattavissa-tommy-hellsten-instituutti
rss-vapaudu-voimaasi
rss-arkea-ja-aurinkoa-podcast-espanjasta
leveli
rss-luonnollinen-synnytys-podcast
aloita-meditaatio
jari-sarasvuo-podcast
rss-taloustaito-podcast