IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(985)

IFH 617: The Story of the Most INSANE Film Ever Released! with Sacha Gervasi

IFH 617: The Story of the Most INSANE Film Ever Released! with Sacha Gervasi

This is one of the most insane stories I've ever had on the show, and I have a small part in making it happen. In 2008, Sacha Gervasi made his documentary directorial debut and executive produced Anvi...

20 Syys 20221h 24min

BONUS EPISODE: Making El Mariachi and Troublemaker Studios with Elizabeth Avellán

BONUS EPISODE: Making El Mariachi and Troublemaker Studios with Elizabeth Avellán

Get ready to have you mind blown. If you ever wanted to know the TRUE STORY on how the mythical El Mariachi, written and directed by Robert Rodriguez, then this is the conversation you want to listen ...

19 Syys 20222h 13min

IFH 616: Becoming a Jack of All Trades Writer/Director with Greg Mottola

IFH 616: Becoming a Jack of All Trades Writer/Director with Greg Mottola

After earning an MFA in film at Columbia University, he began his career as the writer & director of the independent film The Daytrippers, which would earn him a Golden Camera nomination at the Cannes...

15 Syys 20221h 29min

IFH 615: The Unfiltered History of Film Distribution with AFM Co-Founder Michael Ryan

IFH 615: The Unfiltered History of Film Distribution with AFM Co-Founder Michael Ryan

Michael Ryan started his career working in the TV industry for Sir Lew Grade’s UK company, ITC. In 1978 he formed J&M Entertainment with a colleague, a distribution sales agent for independent films. ...

13 Syys 20221h 18min

BONUS EPISODE: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

BONUS EPISODE: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

I'm so excited to have on the show this week Dov Simens, founder of Hollywood Film Institute. He created the remarkable 2 Day Film School and has launched the careers of Quentin Tarantino, Chris Nolan...

12 Syys 202257min

IFH 614: Kubrick, Nolan & Spielberg: The Power of Staging with Mark W. Travis

IFH 614: Kubrick, Nolan & Spielberg: The Power of Staging with Mark W. Travis

Mark W. Travis acclaimed as "the director’s director", Mark W. Travis is regarded by many Hollywood and International professionals as one of the world’s leading authorities in the art and craft of fi...

8 Syys 20221h 33min

IFH 613: Directing Bruce Willis' Last Film with Matt Eskandari

IFH 613: Directing Bruce Willis' Last Film with Matt Eskandari

Matt Eskandari immigrated to the United States as a child with his family, following the Iranian revolution. He is an alumnus of the University of Southern California, and would direct several award-w...

6 Syys 20221h 3min

BONUS EPISODE: No-Budget, $600 Camera, 3 Lights & Still Sold Worldwide with Elliot and Zander Weaver

BONUS EPISODE: No-Budget, $600 Camera, 3 Lights & Still Sold Worldwide with Elliot and Zander Weaver

Today on the show we have two filmmakers that shot a sci-fi feature film with a $600 camera, three lights, no-budget, no stars and a dream. Amazingly they were still able to get worldwide distribution...

5 Syys 20221h 25min

Suosittua kategoriassa Koulutus

rss-murhan-anatomia
psykopodiaa-podcast
voi-hyvin-meditaatiot-2
rss-narsisti
rss-niinku-asia-on
adhd-podi
rss-liian-kuuma-peruna
aamukahvilla
psykologia
rss-valo-minussa-2
rss-vapaudu-voimaasi
kesken
rss-koira-haudattuna
aloita-meditaatio
dear-ladies
esa-saarinen-filosofia-ja-systeemiajattelu
ihminen-tavattavissa-tommy-hellsten-instituutti
leveli
rss-luonnollinen-synnytys-podcast
filocast-filosofian-perusteet