IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution.

Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts.

Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.


Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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MOTIVATION: The Power of Your Mindset

MOTIVATION: The Power of Your Mindset

We all need a kick in the butt sometimes on our filmmaking or screenwriting journey. This show will do just that. Never stop chasing that filmmaking dream. Keep on hustling.Proud Member of the IFH Podcast Network (ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

4 Elo 20202min

IFH 400: Film Riot: How to Build a Youtube Empire with Ryan Connolly

IFH 400: Film Riot: How to Build a Youtube Empire with Ryan Connolly

Well, we made it. #400! I couldn't have imagined that when I started this little podcast back in 2015 that we would ever get here. I say "we" because I couldn't have done it with the IFH Tribe's love and support over the years. I am humbled, grateful, and honored to have the privilege to serve you all. Thank you for everything guys.As promised I wanted to make this episode special and today's guest will do just that. We have filmmaker and founder of the legendary Film Riot Ryan Connelly. Ryan launched Film Riot on Youtube back in 2006 and has been helping indie filmmakers create killer VFX for their films ever since.Ryan has shot over 15 short films and has taken his followers on the journey of how he made them. I've been a big fan of Ryan's for a long time and just love what he has created with Film Riot. Hustle respects HUSTLE!We discuss so much in this conversation. From creating Film Riot to when he'll make his first feature film to how our industry will survive the Coronavirus. I just loved having Ryan on the show.Enjoy my EPIC conversation with Ryan Connelly. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

31 Heinä 20201h 35min

MOTIVATION: Blaze Your Own Filmmaking Trail

MOTIVATION: Blaze Your Own Filmmaking Trail

This is your weekly dose of filmmaking motivation. Be well, stay safe and of course, keep on hustling!- Never stop chasing that dream that is burning in your belly.- Your limitation—it's only your imagination.- Push yourself, because no one else is going to do it for you.- Sometimes later becomes never.- Great things never come from comfort zones.- Success doesn't just find you.Share this with a filmmaker that needs to hear it.Proud Member of the IFH Podcast Network (www.ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

28 Heinä 20202min

IFH 399: The Wrong Kind of Women in Hollywood with Naomi Mcdougall Jones

IFH 399: The Wrong Kind of Women in Hollywood with Naomi Mcdougall Jones

Today on the show we have award-winning filmmaker, actress, author, speaker, women in film activist and force of nature Naomi McDougall Jones. Many of the IFH Tribe might remember Naomi from her first appearance on the show talking about her distribution adventures with her film Bite Me. You can listen to that episode here: Making Money Self Distributing Your Indie Film with Naomi McDougall JonesBite Me, is a subversive romantic comedy about a real-life vampire and the IRS agent who audits her. The film premiered at Cinequest, won Best Feature Film at VTXIFF, and then went on to the innovative, paradigm-shifting Joyful Vampire Tour of America in summer 2019, a 51-screening, 40-city, three-month, RV-fueled eventized tour that involved Joyful Vampire Balls, capes, a docu-series and a whole lot of joy. Naomi's first book, The Wrong Kind of Women: Inside Our Revolution to Dismantle the Gods of Hollywood, is now available wherever books are sold in hardcover, audiobook, and e-book. It debuted as the #1 New Release on Amazon. It is a brutally honest look at the systemic exclusion of women in film—an industry with massive cultural influence—and how, in response, women are making space in cinema for their voices to be heard.Naomi has been a vocal advocate for bringing gender parity to film, both on and off-screen. She has spoken at film festivals and conferences around the world and written extensively on this subject. Naomi's TEDTalk on these issues and what to do about them, "What it's Like to Be a Woman in Hollywood, has been viewed over a million times. Enjoy my eye-opening conversation with Naomi Mcdougall Jones. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

24 Heinä 20201h 20min

Annoucing the IFH Podcast Network for Filmmakers

Annoucing the IFH Podcast Network for Filmmakers

The IFH Podcast Network makes it easy for you to discover, connect, and engage with industry-leading filmmaking and screenwriting podcasts, all in one place. We curate the best podcasts that will help you on your filmmaking and screenwriting journey. You can listen to any of our shows on your favorite podcast platform. #IndieFilmUnitewww.ifhpodcastnetwork.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Heinä 20203min

MOTIVATION: Why You Stop Yourself From Making Your Indie Film

MOTIVATION: Why You Stop Yourself From Making Your Indie Film

This is your weekly dose of filmmaking motivation. Be well, stay safe and of course, keep on hustling!- Never stop chasing that dream that is burning in your belly.- Your limitation—it's only your imagination.- Push yourself, because no one else is going to do it for you.- Sometimes later becomes never.- Great things never come from comfort zones.- Success doesn't just find you.Share this with a filmmaker that needs to hear it.Proud Member of the IFH Podcast Network (www.ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Heinä 202011min

MOTIVATION: How Bad Do You Want Your Filmmaking Dream?

MOTIVATION: How Bad Do You Want Your Filmmaking Dream?

This is your weekly dose of filmmaking motivation. Be well, stay safe and of course, keep on hustling!- Never stop chasing that dream that is burning in your belly.- Your limitation—it's only your imagination.- Push yourself, because no one else is going to do it for you.- Sometimes later becomes never.- Great things never come from comfort zones.- Success doesn't just find you.Share this with a filmmaker that needs to hear it.Proud Member of the IFH Podcast Network (www.ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

21 Heinä 20203min

NEW PODCAST: The Filmmaking Motivation Podcast with Alex Ferrari

NEW PODCAST: The Filmmaking Motivation Podcast with Alex Ferrari

Welcome to the Filmmaking Motivation Podcast with Alex Ferrari is a podcast dedicated to helping you get off your butt and make it happen for yourself. We all need a push on our filmmaking journey from time to time and this show does just that. Filmmaker and host Alex Ferrari (who also hosts The Indie Film Hustle, Filmtrepreneur, and Bulletproof Screenwriting Podcasts) drops weekly episodes that are part inspirational, part motivational, part raw truth bomb and part kick in the butt. These short motivational episodes will help you kick start your day. Never stop chasing that filmmaking or screenwriting dream. The world needs to hear your voice. It is your responsibility to put it out into the world. Keep on hustling!Proud Member of the IFH Podcast Network (www.ifhpodcastnetwork.com)Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

21 Heinä 20204min

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