The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac

Marketing isn’t exactly what it used to be 10 years ago (or even five or three years ago). Today, companies big and small are spending big budgets on targeted ads, social media, influencers, and more. But does that mean the fundamentals of marketing no longer apply? On this week’s episode of Girlboss Radio, we get some answers, thanks to Melissa Grady, the CMO of Cadillac. As CMO of Cadillac, Melissa leads strategic marketing around the world for the luxury car dealer. Tune in to hear Sophia chat with Melissa about how Cadillac has continued to find new and ~smarter~ ways to target customers, why she's so excited about Super Cruise and what's next for the automobile company. Plus, hear Melissa’s best advice for managers and team leaders. To find out more about Cadillac and shop their latest car models, go to cadillac.com. Have feedback on the show? Email us at radio@girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices