The Found Podcast with Molly Knuth10 Loka 2023

146: Begin with the End in Mind

Welcome back, listener. In this week's episode of the Found podcast I'm sharing a tale of two vacations. Both are very memorable but only one for good reasons. When Ryan and I went to Texas, that was literally our only plan. Go to Texas. We wanted to be fun and spontaneous but we ended up being absorbed in choosing our next stop or where we would sleep that night. We didn't have the shackles of a schedule, but we didn't have support either. For our South Dakota family vacation, we learned a little. Your girl is still NOT going to have a spreadsheet itinerary, but we at least booked our stays in advance. We listed the landmarks we were excited to see and had a rough idea on which days each event would happen. THAT vacation is remembered for the good things. I share my vacation examples to illustrate a helpful marketing strategy: Begin with the end in mind. Key Takeaways

Don't miss the Re-Find mini episode series
If you feel lost in the marketing noise you are not alone. According to this survey, the average American sees between 4,000-10,000 ads each day: Double the rate of 2007 and five times the rate of the 1970s!
"In order to cut through the noise, your best bet is to make sure that wherever people encounter you, the most effective thing you can do is have cohesiveness."
For your customer: Begin with the end in mind. Illustrate the end goal that your product or service can help your client achieve. Paint the destination super clearly.
Offer a scenic route or an interstate highway with turn-by-turn directions.
Avoid just listing products and services. Instead include them in an overall marketing message that illustrates the final goal.
Create marketing that is aligned, cohesive, and moves people down the path to work with you.
If you are seeking a scenic route for marketing help, check out the MKM shop at mollyknuthmedia.com/shop.
Personalized marketing strategy is my JAM! If you would like the highway route of 1:1 support, email me at hello@mollyknuthmedia.com

Connect with Molly Find me, Molly Knuth, on Instagram and Facebook. Follow Molly Knuth Media on Facebook and Instagram.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

Episode 140: Growing a Product-Based Business from the Farm with Michelle Myers of Dirt Road Candle Co

Listener, if you haven't heard of Dirt Road Candle Co, let me do the absolute honor of introducing you! Michelle Myers is a friend, small business mastermind buddy, and the woman behind the ONLY candl...

27 Kesä 202356min

Episode 139: Cool for the Summer Marketing

This episode was recorded on the LAST day of school for my four kiddos. The next week we started our first summer with no formal childcare since I started my business. I love my flexible hours, but...

13 Kesä 20231h 7min

Episode 138: Protect Your Passion with Sarah Waldbuesser of Destination Legal

If the THOUGHT of legalese brings on hives, this is the episode for you. Sarah Waldbuesser of Destination Legal is passionate about helping coaches and entrepreneurs achieve their dreams in a smart an...

30 Touko 202350min

Episode 137: Wholly Herself with Jada Dobesh of Selah Space

Listener, today you are in for a treat. In this episode I sit down with Jada Dobesh of Selah Space in Sioux Falls, South Dakota. Jada was recommended to me by a friend who said I would be BLOWN AW...

16 Touko 20231h 3min

Episode 136: Small Business Owner or Entrepreneur?

Hey there, reader! Happy small business week! (And teacher appreciation… and nurse appreciation..) What a travesty that all of these incredible people have to share a single week! This week on th...

2 Touko 202344min

Episode 135: A Sense of Place with Kara Hammes of Brown County Brown Burner

Welcome to another episode of the Found podcast! I'm excited to bring you someone I met years ago in a mastermind for revitalizing small towns and have since come to consider a friend and one of the s...

18 Huhti 20231h

Episode 135: It's Okay to Change.

Welcome, listener to this edition of the Found podcast. In this episode I'm recapping the talk I gave at the University of Northern Iowa's Women In Business Organization's Young Women in Leadership ...

4 Huhti 202356min

Episode 134: Hunger, Integrity and Growing Multiple Businesses with Karoline Rose

Listeners, you are in for a treat with today's guest on the Found podcast. Karoline Rose Bohannan is a multipassionate entreprenuer and rancher in Montana. Her mission is to provide space and resourc...

28 Maalis 202350min