The Found Podcast with Molly Knuth27 Helmi 2024

155: Coaching Call "How do I organize and execute my marketing content?"

Have you ever wished you could just ask an expert, "How the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new episode format called "Coaching Calls," a small business owner/entrepreneurs is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that's on their mind! Today's submission is from an Iowa friend who asked, "How do you organize and execute your content creation to support your audience and marketing?" This is a layered question, but it's one I think we all should consider this year more than ever in our business marketing. Strategy is the name of the game in small business marketing in 2024 We are not throwing spaghetti at the wall, friends. We are running a business. And running a business is most enjoyable, profitable, and impactful when we have a clear plan of serving our clients and customers. This translates to our marketing too! We want to make sure that all forms of our business' marketing, whether print materials, social media, on our website, or in face-to-face conversation, is cohesive, clear, and compelling for our ideal clients/customers. As business owners, we don't have time to waste spending hours creating marketing materials and digital content that feels disjointed and confusing, we want to be able to follow a strategic plan that guides our audience so they know about us, understand how we help them, experience a bit of what it's like to work with us, and ultimately choose to become our clients and customers. How do we do this? Start by answering the following:

what are your goals?
who is your ideal client/customer? how do they spend their time? what do they love? what do they not love?
how do you talk to your ideal client/customer?

Then move into mapping out what to talk about and what you want to sell on a paper calendar. Jot down important dates and events for the month, assign a theme to the month, and identify various tips, products, or services that tie into that theme so your ideal clients how you help them solve their problems. In today's episode, I provide a variety of examples for planning a social media marketing calendar for both product and service-based businesses so you can have strategy guiding your content creation. A little more about our guest today… Maryann Baldwin is the founder and owner of The Works in Lansing, Iowa. She is passionate about helping entrepreneurs, small business owners and dreamers go after and achieve their goals. Through her business' Office Works, Kitchen Works, and Innovation Works, Maryann helps local dreamers and doers launch, grow, and remain competitive in the business market. Learn more about Lansing Works To find out more about Maryann and what her business offers, visit https://www.lansingofficeworks.com/ or give them a follow over on Instagram, Facebook, or LinkedIn!

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213: Reconnecting to Your Soul with Anji Antkowiak of Soulful Living with Anji

Hey friend, you are in for something truly special today. In this episode of The Found Podcast, I'm joined by the radiant and wise Anji of Soulful Living with Anji. I first met Anji in late 2024 durin...

30 Heinä 202556min

212: Book the Damn Trip with Lea Droessler of Sunny & Turquoise

This week's episode is all about joy, adventure, and the transformative power of travel. I'm joined by my friend Lea Droessler, a Midwest native now based in Golden, Colorado, whose story is expansive...

23 Heinä 202555min

211: The Most Fun Part of Summer: The Great Jones County Fair (Featuring the Knuth Kids)

This week on The Found Podcast, we're keeping things fun—literally. Molly sits down with some very special guests who know a thing or two about summer joy: her four kids! Back by popular demand, Aiden...

16 Heinä 202530min

210: The Five Best Days of Summer with Abby Jaeger of The Great Jones County Fair

This week's episode is pure summer joy—and a celebration of one of Iowa's most beloved traditions. In a world where ambitious women are often told to "do it all," we're flipping the script with July's...

9 Heinä 202548min

209: Just Have F*cking Fun: Scavenger Hunts, Friendship, and Letting Loose on Purpose

This week's episode is a little off-script—and that's exactly the point. As ambitious women and small-town founders, we often prioritize productivity, progress, and performance... but what about play?...

2 Heinä 202542min

208: Making Space for People, Community, and Good Food with Sarah Prasser of Frannie's Market

In this week's episode of The Found Podcast, I'm sitting down with a brand new friend, Sarah Prasser: entrepreneur, community-builder, and the woman behind Frannie's Market in Cedarburg, Wisconsin. Sa...

25 Kesä 202554min

207: The Best Things I've Ever Said "No" To

In the hustle of entrepreneurship, we're often told to say yes—to opportunity, growth, and grit. But sometimes the most powerful move we can make… is to say no. In this solo episode, Molly reflects on...

18 Kesä 202552min

206: The Power of No with Brooke Fitzgerald of The Restoration Project

In this episode of The Found Podcast, I sit down with my friend, client, and total ray of sunshine—Brooke Fitzgerald. As the Energy builder, Coach, and Partner at The Restoration Project, Brooke bring...

11 Kesä 202555min