The Found Podcast with Molly Knuth27 Helmi 2024

155: Coaching Call "How do I organize and execute my marketing content?"

Have you ever wished you could just ask an expert, "How the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new episode format called "Coaching Calls," a small business owner/entrepreneurs is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that's on their mind! Today's submission is from an Iowa friend who asked, "How do you organize and execute your content creation to support your audience and marketing?" This is a layered question, but it's one I think we all should consider this year more than ever in our business marketing. Strategy is the name of the game in small business marketing in 2024 We are not throwing spaghetti at the wall, friends. We are running a business. And running a business is most enjoyable, profitable, and impactful when we have a clear plan of serving our clients and customers. This translates to our marketing too! We want to make sure that all forms of our business' marketing, whether print materials, social media, on our website, or in face-to-face conversation, is cohesive, clear, and compelling for our ideal clients/customers. As business owners, we don't have time to waste spending hours creating marketing materials and digital content that feels disjointed and confusing, we want to be able to follow a strategic plan that guides our audience so they know about us, understand how we help them, experience a bit of what it's like to work with us, and ultimately choose to become our clients and customers. How do we do this? Start by answering the following:

what are your goals?
who is your ideal client/customer? how do they spend their time? what do they love? what do they not love?
how do you talk to your ideal client/customer?

Then move into mapping out what to talk about and what you want to sell on a paper calendar. Jot down important dates and events for the month, assign a theme to the month, and identify various tips, products, or services that tie into that theme so your ideal clients how you help them solve their problems. In today's episode, I provide a variety of examples for planning a social media marketing calendar for both product and service-based businesses so you can have strategy guiding your content creation. A little more about our guest today… Maryann Baldwin is the founder and owner of The Works in Lansing, Iowa. She is passionate about helping entrepreneurs, small business owners and dreamers go after and achieve their goals. Through her business' Office Works, Kitchen Works, and Innovation Works, Maryann helps local dreamers and doers launch, grow, and remain competitive in the business market. Learn more about Lansing Works To find out more about Maryann and what her business offers, visit https://www.lansingofficeworks.com/ or give them a follow over on Instagram, Facebook, or LinkedIn!

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260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

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259: 28% Is Not Enough: Sarah Jakle on DemocraShe, Civic Engagement, and Why High School Girls Are the Future of Government

I get pitches in my inbox every day. Most of them I can't fit into the schedule, no matter how great they are. This one stopped me cold. Sarah Jakle is the founder and executive director of DemocraShe...

1 Heinä 50min

258: In Order to Succeed, Help Others Succeed First: Josie Manternach on Teaching, Military Life, and Making a Difference in Rural Iowa

I've known Josie Manternach since she was roughly in first grade, and I still learned things about her in this conversation that I didn't know. Josie is an educator by trade, a military spouse, a mom,...

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257: Stand at Your Full Height: Serin Silva on Nervous System Leadership, Energy Work, and the Future of Heart-Centered Business

I told you this was going to be a different kind of conversation, and I meant it. Serin Silva spent two decades inside high-pressure corporate environments at companies like MSNBC and Hearst, leading ...

17 Kesä 43min

256: 10 Things I Know for Certain About Building a Business (Part 2)

We're back with Part 2 of my two-part series on 10 things I know for certain about building a business, not from books or courses, but from almost a decade of living it. If you missed Part 1, go back ...

10 Kesä 36min

255: 10 Things I Know for Certain About Building a Business (Not From Books, But From Living It) Part 1

It's a solo cast! It has been a while since it was just me and you, and I'm glad to be back in this format because I have some things to say. This episode was sparked by a moment that happened in Marc...

3 Kesä 39min

254: USA Today Bestseller to Director of Leadership Formation: Lindsay Leahy on What It Means to Live with Intention

Lindsay Leahy is back on The Found Podcast for the third time, and this one is unlike any conversation we've had before. You might know Lindsay as the founder of The Restoration Project, the author of...

27 Touko 51min

253: Stop Tying Your Worth to What You Do: Brooke Fitzgerald on the Path to Enough, Imposter Syndrome & What's Next

This is Brooke's third time on The Found Podcast. Every time she comes back, she brings something that stops me mid-conversation and makes me reach for my notebook. Brooke Fitzgerald is the Energy Bui...

20 Touko 40min