The Found Podcast with Molly Knuth27 Helmi 2024

155: Coaching Call "How do I organize and execute my marketing content?"

Have you ever wished you could just ask an expert, "How the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new episode format called "Coaching Calls," a small business owner/entrepreneurs is given an opportunity to submit a question they would like me to answer about marketing, business growth, personal development, or anything that's on their mind! Today's submission is from an Iowa friend who asked, "How do you organize and execute your content creation to support your audience and marketing?" This is a layered question, but it's one I think we all should consider this year more than ever in our business marketing. Strategy is the name of the game in small business marketing in 2024 We are not throwing spaghetti at the wall, friends. We are running a business. And running a business is most enjoyable, profitable, and impactful when we have a clear plan of serving our clients and customers. This translates to our marketing too! We want to make sure that all forms of our business' marketing, whether print materials, social media, on our website, or in face-to-face conversation, is cohesive, clear, and compelling for our ideal clients/customers. As business owners, we don't have time to waste spending hours creating marketing materials and digital content that feels disjointed and confusing, we want to be able to follow a strategic plan that guides our audience so they know about us, understand how we help them, experience a bit of what it's like to work with us, and ultimately choose to become our clients and customers. How do we do this? Start by answering the following:

what are your goals?
who is your ideal client/customer? how do they spend their time? what do they love? what do they not love?
how do you talk to your ideal client/customer?

Then move into mapping out what to talk about and what you want to sell on a paper calendar. Jot down important dates and events for the month, assign a theme to the month, and identify various tips, products, or services that tie into that theme so your ideal clients how you help them solve their problems. In today's episode, I provide a variety of examples for planning a social media marketing calendar for both product and service-based businesses so you can have strategy guiding your content creation. A little more about our guest today… Maryann Baldwin is the founder and owner of The Works in Lansing, Iowa. She is passionate about helping entrepreneurs, small business owners and dreamers go after and achieve their goals. Through her business' Office Works, Kitchen Works, and Innovation Works, Maryann helps local dreamers and doers launch, grow, and remain competitive in the business market. Learn more about Lansing Works To find out more about Maryann and what her business offers, visit https://www.lansingofficeworks.com/ or give them a follow over on Instagram, Facebook, or LinkedIn!

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245: The Art of Unraveling with Erin McGuire-Henson

This week on The Found Podcast, Molly reconnects with returning guest Erin McGuire-Henson, a nervous system healer, coach for soul-aligned entrepreneurs, and newly published author of The Art of Unrav...

25 Maalis 46min

244: Go First: Courage, Community, and Starting Over with Erin Moore

This week on The Found Podcast, I'm joined by brand photographer, mother of four, and longtime friend Erin Moore for a deeply honest conversation about courage, community, and what it really takes to ...

18 Maalis 42min

243: Your Story Is Your Superpower with Danielle Letayf

This week on The Found Podcast, I'm joined by Danielle Letayf — founder of Badassery, personal brand strategist, podcast guesting expert, and the perfect woman to help us kick off our Women's History ...

11 Maalis 43min

242: Hot Takes vs. High Character: A Women's History Month Reflection

It's officially Women's History Month, and this year, instead of starting with statistics, I'm starting with a question: In 2026, are we elevating hot takes…or high character? When I was in seventh gr...

4 Maalis 46min

241: The Ecosystem of Opportunity: How Community Colleges Build Stronger People, Businesses, and Communities with Amy Lasack of NICC

What if education wasn't a one-time phase of life, but an evolving journey designed to meet people exactly where they are? In this episode of The Found Podcast, Molly sits down with Amy Lasack, Vice P...

25 Helmi 44min

240: More Than a Title: Reintroducing Myself (and Why Your Path Doesn't Have to Be Linear)

If you've been here for years or you're only a handful of episodes in... this one is for you. After recently stepping back into the guest seat on another podcast, I realized it had been a while since ...

18 Helmi 45min

239: The Power of "The Pause" with Molly Schreiber

Some people build businesses. Some people follow a calling. And sometimes… those two things become the very same path. This week on The Found Podcast with Molly Knuth, I sit down with fellow Iowan and...

11 Helmi 48min

238: Five Things I'm Embarrassed I Had to Relearn (and What They Taught Me About Leadership, Money, and Showing Up)

This one is a little raw. A little unpolished. And very real. After batch-recording months of episodes and stepping into a new season of leadership, I sat down at the mic for the first time this year ...

4 Helmi 45min