The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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172: Employer Danger Zones with Kristie McCarthy of Bridge Business Resources

It's back to school, listener! Back to business school that is, as today we sit down with human resources coach and consultant and small business owner, Kristie McCarthy of Bridge Business Resources. ...

20 Elo 202444min

171: Successes and Struggles of Leading a Team

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13 Elo 202439min

170: Kids' Perspectives on Running a Business

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6 Elo 202426min

169: 6 Essential Elements for your First $50k in Business with Aly Robins

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11 Heinä 202453min

168: If I had to rebuild my business all over again, here's what I would do...

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9 Heinä 202442min

167: Coaching Call "How do you keep up with the algorithm?" with guest Alex Monaghan

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25 Kesä 202430min

166: Stress, Hormones, and Health with Bri Edwards

This one is for the ladies out there….myself included. Over the past few years, I have been on a health journey. In 2015, I found strength training and really loved how my brain and body respon...

11 Kesä 202447min