The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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165: Boobs, Bullshit, and Burnout

In this episode…chaos ensues. Wardrobe malfunctions, losing my train of thought, jumping from topic-to-topic, this episode and all that happens within is very fluid and unscripted: much like my busine...

4 Kesä 202441min

164: Is social media oversaturated? 2024 Online Marketing Trends Question & Answer

This is one of my favorite things to do ever: take YOUR burning questions and answer them live. Just last month in April of 2024, I had the privilege of speaking to a group of approximately 150 pe...

28 Touko 202452min

163: Telling the Stories of Gutsy, Rural Women with Jan + Erin of Trailblazher Co

Much like Chik-Fil-A, this week's episode was a pleasure! Sincerely. Today on the podcast, we welcome not one, but two guests: Jan + Erin Johnson of Trailblazher Co. They're a mother daughter duo o...

14 Touko 202455min

162: 3 Things I Wish Small Business Owners Knew About their Marketing

This might be the most actionable, helpful episode of The Found Podcast I've ever released. Not kidding. In today's episode, we dive in to the three things I wish all small business owners knew ab...

7 Touko 202453min

BONUS: How to Make your First $50k as an Online Service Provider with Guest Aly Robins

If you are a new business owner or if you are still reaching for that first $50,000 in revenue for your business, this mini-episode with my friend Aly Robins is just what you've been looking for. In j...

26 Huhti 20247min

161: "Should I add Pinterest to my business' marketing?" Coaching Call with Natalie Berning

Have you ever wished you could just ask an expert, "How the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not giv...

23 Huhti 202440min

160: Step into your CEO Era with Holly Haynes

When I started thinking about who to have in as a guest expert on the topics of systems and workflows, I knew exactly who my dream interview would be, so I shot my shot and sent an Instagram DM to Hol...

9 Huhti 202443min

159: My 10 Favorite Tech Tools for Small Business

Time to get tactical, my friends. I love talking about energy and mindset and confidence and habits as much as the next person, but there are seasons for that and there are seasons to work and put ...

2 Huhti 202448min