The Found Podcast with Molly Knuth7 Touko 2024

162: 3 Things I Wish Small Business Owners Knew About their Marketing

This might be the most actionable, helpful episode of The Found Podcast I've ever released. Not kidding. In today's episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don't tell you to adopt any short-term trends or spend a bajillion dollars to do it. Nope, we focus on three key components:

People do business with people
You choose the trends, don't let the trends choose you
Everyone has a story to tell

In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer. This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information. And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing. Timestamps 2:27: 3 takeaways I want you to have from the episode 3:25 Meet the host, Molly Knuth 8:45 How my eyes opened to social media marketing as a teacher 11:55 People do business with people 14:15 How to approach your marketing in the summer months 16:59 Attract - the first phase of the marketing flywheel 19:13 Nurture - the second phase of the marketing flywheel 21:25 Serve - the third phase of the marketing flywheel 24:45 Choosing your marketing avenues for each part of the flywheel 27:34 Concrete examples of businesses using a marketing flywheel 37:39 Everyone has a story to tell and formatting your marketing content for your audience 38:32 Set a goal 38:44 Develop your serve marketing assets first 39:34 Developing your nuture sequence 39:56 Developing your attract assets using the SEEN model Links

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253: Stop Tying Your Worth to What You Do: Brooke Fitzgerald on the Path to Enough, Imposter Syndrome & What's Next

This is Brooke's third time on The Found Podcast. Every time she comes back, she brings something that stops me mid-conversation and makes me reach for my notebook. Brooke Fitzgerald is the Energy Bui...

20 Touko 40min

252: Stop Waiting to Feel Ready: How to Navigate Career Transitions, Burnout, and What's Next with Life Coach Katrina Klooster

Have you ever stood in the middle of a life that looks really good on paper and still felt like something was off? Like a quiet voice whispering, this isn't it anymore...and you didn't know what to do...

13 Touko 47min

251: The People Side of Business with Sarah Hermanson

In this episode of The Found Podcast, Molly sits down with Sarah Hermanson, founder of One Above HR, pumpkin farmer, and people-first leadership expert. With over 30 years of experience in human resou...

6 Touko 53min

250: The Stories That Shaped Us — A Look Back at The Found Podcast

This one feels really special. Back in 2020, The Found Podcast started with a simple idea: to share what I was learning about building a business, becoming a person, and navigating all the in-between ...

29 Huhti 44min

249: The Leadership Gap We're Not Talking About (And How to Fix It) with Melissa Reade of Leader Valley

There's a leadership gap in our communities...and it's not what you think. It's not about titles. It's not about experience. And it's definitely not about a lack of talent. In this episode of The Foun...

22 Huhti 44min

248: The Secret Sauce of Small Town Success: Leadership, Community, and Showing Up with Liesl Seabert

What actually makes a small town thrive? Hint: it's not population size, location, or luck. It's leadership. In this episode of The Found Podcast, Molly sits down with Liesel Seabert of the University...

15 Huhti 56min

247: Why Wellness Isn't Another To-Do List with Dominique Farrar

What if wellness wasn't another thing to optimize… but something you actually got to experience? In this episode, Molly sits down with Dominique Farrar, founder of Well in France — a Paris-based commu...

8 Huhti 48min

246: THIS was Killing My Leadership...and It's Not What You Think

What if the biggest shift in your leadership didn't come from doing more… but from understanding yourself better? In this solo episode, Molly shares a behind-the-scenes look at a pivotal leadership mo...

1 Huhti 44min