The Found Podcast with Molly Knuth7 Touko 2024

162: 3 Things I Wish Small Business Owners Knew About their Marketing

This might be the most actionable, helpful episode of The Found Podcast I've ever released. Not kidding. In today's episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don't tell you to adopt any short-term trends or spend a bajillion dollars to do it. Nope, we focus on three key components:

People do business with people
You choose the trends, don't let the trends choose you
Everyone has a story to tell

In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer. This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information. And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing. Timestamps 2:27: 3 takeaways I want you to have from the episode 3:25 Meet the host, Molly Knuth 8:45 How my eyes opened to social media marketing as a teacher 11:55 People do business with people 14:15 How to approach your marketing in the summer months 16:59 Attract - the first phase of the marketing flywheel 19:13 Nurture - the second phase of the marketing flywheel 21:25 Serve - the third phase of the marketing flywheel 24:45 Choosing your marketing avenues for each part of the flywheel 27:34 Concrete examples of businesses using a marketing flywheel 37:39 Everyone has a story to tell and formatting your marketing content for your audience 38:32 Set a goal 38:44 Develop your serve marketing assets first 39:34 Developing your nuture sequence 39:56 Developing your attract assets using the SEEN model Links

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229: Things Are Just Better When They're Fun: A Thanksgiving Giggle Fest with My Mom & Sister

This week on The Found Podcast, we're trading strategy for stories and KPIs for giggle fits. To celebrate Thanksgiving and our November theme of family for the ambitious woman, I invited two of the bi...

26 Marras 20251h 3min

228: Wildly Intentional Living with Mandy Webber: Motherhood, Homesteading & Choosing a Life That's Yours

Today's episode feels extra special — because I finally got to sit down in person with someone I've admired online for months: Mandy Webber of the Wildly Intentional Podcast. She drove from West Branc...

19 Marras 202548min

227: Motherhood & the Ambitious Woman: Holding Both Without Losing Yourself

This week on The Found Podcast, we're continuing our November series on family — and we're going right into the tender middle: motherhood. Because motherhood changes everything. Your time. Your nervo...

12 Marras 202543min

226: This is Not a "How-To Marriage" Podcast

Hey listener, welcome back to The Found Podcast with Molly Knuth. November's theme is family — not just the cute-holiday-card kind, but the real, evolving, sometimes-stretchy relationships that ambiti...

5 Marras 202556min

225: Better Together: A Kitchen-Table Conversation on 20+ Years of Friendship

This week on The Found Podcast, we're doing something a little different…and a lot more personal. I finally brought my real-life best friends to the mic — right here around my kitchen table — snacks, ...

29 Loka 20251h 1min

224: Tradition Keepers & Memory Makers: The Power of Friendship Rituals for Ambitious Women

This week on The Found Podcast, we're diving into the heart of friendship — the kind that's rooted in laughter, ritual, and showing up for each other year after year. As ambitious women, it's easy to ...

22 Loka 202536min

223: Good Movement Starts with Us: Lessons on Self-Awareness, Relationships, and Resilience with Terryn Drieling

What if the way we move through the world—our energy, awareness, and communication—has the power to shape how others move, too? This week on The Found Podcast, I'm sitting down with Terryn Drieling of...

15 Loka 202552min

222: Never Wait to Be Invited: Lessons on Friendship for Ambitious Women with Nina Badzin

Friendship as an adult can be complicated — especially when you're an ambitious woman balancing work, motherhood, and a full life. That's why this week's guest, Nina Badzin, has spent over a decade st...

8 Loka 202551min