The Found Podcast with Molly Knuth7 Touko 2024

162: 3 Things I Wish Small Business Owners Knew About their Marketing

This might be the most actionable, helpful episode of The Found Podcast I've ever released. Not kidding. In today's episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don't tell you to adopt any short-term trends or spend a bajillion dollars to do it. Nope, we focus on three key components:

People do business with people
You choose the trends, don't let the trends choose you
Everyone has a story to tell

In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer. This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information. And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing. Timestamps 2:27: 3 takeaways I want you to have from the episode 3:25 Meet the host, Molly Knuth 8:45 How my eyes opened to social media marketing as a teacher 11:55 People do business with people 14:15 How to approach your marketing in the summer months 16:59 Attract - the first phase of the marketing flywheel 19:13 Nurture - the second phase of the marketing flywheel 21:25 Serve - the third phase of the marketing flywheel 24:45 Choosing your marketing avenues for each part of the flywheel 27:34 Concrete examples of businesses using a marketing flywheel 37:39 Everyone has a story to tell and formatting your marketing content for your audience 38:32 Set a goal 38:44 Develop your serve marketing assets first 39:34 Developing your nuture sequence 39:56 Developing your attract assets using the SEEN model Links

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

245: The Art of Unraveling with Erin McGuire-Henson

This week on The Found Podcast, Molly reconnects with returning guest Erin McGuire-Henson, a nervous system healer, coach for soul-aligned entrepreneurs, and newly published author of The Art of Unrav...

25 Maalis 46min

244: Go First: Courage, Community, and Starting Over with Erin Moore

This week on The Found Podcast, I'm joined by brand photographer, mother of four, and longtime friend Erin Moore for a deeply honest conversation about courage, community, and what it really takes to ...

18 Maalis 42min

243: Your Story Is Your Superpower with Danielle Letayf

This week on The Found Podcast, I'm joined by Danielle Letayf — founder of Badassery, personal brand strategist, podcast guesting expert, and the perfect woman to help us kick off our Women's History ...

11 Maalis 43min

242: Hot Takes vs. High Character: A Women's History Month Reflection

It's officially Women's History Month, and this year, instead of starting with statistics, I'm starting with a question: In 2026, are we elevating hot takes…or high character? When I was in seventh gr...

4 Maalis 46min

241: The Ecosystem of Opportunity: How Community Colleges Build Stronger People, Businesses, and Communities with Amy Lasack of NICC

What if education wasn't a one-time phase of life, but an evolving journey designed to meet people exactly where they are? In this episode of The Found Podcast, Molly sits down with Amy Lasack, Vice P...

25 Helmi 44min

240: More Than a Title: Reintroducing Myself (and Why Your Path Doesn't Have to Be Linear)

If you've been here for years or you're only a handful of episodes in... this one is for you. After recently stepping back into the guest seat on another podcast, I realized it had been a while since ...

18 Helmi 45min

239: The Power of "The Pause" with Molly Schreiber

Some people build businesses. Some people follow a calling. And sometimes… those two things become the very same path. This week on The Found Podcast with Molly Knuth, I sit down with fellow Iowan and...

11 Helmi 48min

238: Five Things I'm Embarrassed I Had to Relearn (and What They Taught Me About Leadership, Money, and Showing Up)

This one is a little raw. A little unpolished. And very real. After batch-recording months of episodes and stepping into a new season of leadership, I sat down at the mic for the first time this year ...

4 Helmi 45min