The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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157: Your Merch Mentor with Amanda Hofman of Go To Market Studio

Amanda Hofman of Go To Market Studio is the "go-to" for creating anti-boring custom merch for your business that will turn heads and keep you top of mind for your ideal clients and customers. Ama...

19 Maalis 202447min

156: Taking Risks in Business and in Life

Risk is inherent in life. Every damn day. Whether you decide to stay the same or make a change. Like following the speed limit, or going 5 over…or tinting your driver's windows and getting pu...

12 Maalis 202445min

155: Coaching Call "How do I organize and execute my marketing content?"

Have you ever wished you could just ask an expert, "How the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast: Why not giv...

27 Helmi 202427min

154: Climbing to Confidence with Coach Kiah

Listener, when I was mapping out the first part of the year here at The Found Podcast and decided that February was all about belief and self-confidence, I just KNEW we had to have my friend Coach Kia...

13 Helmi 202454min

153: Action to Trust to Confidence to Belief

Have you ever held yourself back from something because you just didn't think you were "ready yet?" Held yourself back from a promotion? Knocked your pricing down a little bit because you were ...

6 Helmi 202440min

152: "Molly, Should I add TikTok in 2024?" Coaching Call with Aliz Ambriz

Have you ever wished you could just ask an expert, "how the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast. Why not give...

23 Tammi 202424min

151: Small Biz, Big Habits: Your Path to Success in 2024

Tis the damn season: the season for writing out our big goals for the new year. Many of us have grown up and built our businesses on the idea that you need to draft big, hairy, scary goals and star...

9 Tammi 202436min