The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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Episode 140: Growing a Product-Based Business from the Farm with Michelle Myers of Dirt Road Candle Co

Listener, if you haven't heard of Dirt Road Candle Co, let me do the absolute honor of introducing you! Michelle Myers is a friend, small business mastermind buddy, and the woman behind the ONLY candl...

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Episode 139: Cool for the Summer Marketing

This episode was recorded on the LAST day of school for my four kiddos. The next week we started our first summer with no formal childcare since I started my business. I love my flexible hours, but...

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Episode 138: Protect Your Passion with Sarah Waldbuesser of Destination Legal

If the THOUGHT of legalese brings on hives, this is the episode for you. Sarah Waldbuesser of Destination Legal is passionate about helping coaches and entrepreneurs achieve their dreams in a smart an...

30 Touko 202350min

Episode 137: Wholly Herself with Jada Dobesh of Selah Space

Listener, today you are in for a treat. In this episode I sit down with Jada Dobesh of Selah Space in Sioux Falls, South Dakota. Jada was recommended to me by a friend who said I would be BLOWN AW...

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Episode 136: Small Business Owner or Entrepreneur?

Hey there, reader! Happy small business week! (And teacher appreciation… and nurse appreciation..) What a travesty that all of these incredible people have to share a single week! This week on th...

2 Touko 202344min

Episode 135: A Sense of Place with Kara Hammes of Brown County Brown Burner

Welcome to another episode of the Found podcast! I'm excited to bring you someone I met years ago in a mastermind for revitalizing small towns and have since come to consider a friend and one of the s...

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Episode 135: It's Okay to Change.

Welcome, listener to this edition of the Found podcast. In this episode I'm recapping the talk I gave at the University of Northern Iowa's Women In Business Organization's Young Women in Leadership ...

4 Huhti 202356min

Episode 134: Hunger, Integrity and Growing Multiple Businesses with Karoline Rose

Listeners, you are in for a treat with today's guest on the Found podcast. Karoline Rose Bohannan is a multipassionate entreprenuer and rancher in Montana. Her mission is to provide space and resourc...

28 Maalis 202350min