The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

(no more) Blank Space Miniseries: Making Better Social Media Content

Your Social Era Get ready to see "sparks fly" across your business' social media platforms! Every day this week on The Found Podcast I'll share quick, actionable tips for engaging content to close ...

6 Marras 20239min

147: Story Sticks! Narrative Framework as Your Marketing Plan

Hey there, listener. I've shared before that I am (and always have been) a total bookworm. My favorite memories from teaching are getting kids to love reading for reading's sake, not just for po...

24 Loka 202340min

146: Begin with the End in Mind

Welcome back, listener. In this week's episode of the Found podcast I'm sharing a tale of two vacations. Both are very memorable but only one for good reasons. When Ryan and I went to Texas, that was...

10 Loka 202332min

145: Perspectives from a "Failing" Business Owner

Happy September, listener! I've read that September is the new New Year and I agree. As a mom we're getting back into the routine of life and there is a natural reflection that happens. In this first ...

5 Syys 202347min

144: The Secret to Getting Found

Hey there, listener! It's so good to "see" you again! I know I've technically been here all summer, but, in full disclosure, I batch recorded the summer episode way back in April. It's been a great...

22 Elo 202325min

Episode 143: The Success Equation with Ruthie Sterrett

Friends, you will LOVE today's episode with Ruthie Sterrett. We had so much fun and I know it will come through the speakers. Join me as I totally nerd out on all things marketing for small business....

8 Elo 202352min

Episode 142: "Why Not Me?" with Amanda Walker of The Best Damn Coach

My friends, today you are in for a TREAT with today's guest. Amanda Walker of The Best Damn Coach podcast and program is so fun and brings the ENERGY. She is so great at taking hard to understand conc...

25 Heinä 202353min

Episode 141: Activation with Carrie Cohen of Carrie Cohen Coaching

Hey there, listener. Welcome to another episode of the Found podcast, and it's going to be a good one! I'm pleased to bring you Carrie Cohen of Carrie Cohen coaching. Her educational background and li...

11 Heinä 202357min