The Found Podcast with Molly Knuth28 Touko 2024

164: Is social media oversaturated? 2024 Online Marketing Trends Question & Answer

This is one of my favorite things to do ever: take YOUR burning questions and answer them live. Just last month in April of 2024, I had the privilege of speaking to a group of approximately 150 people at the Young Professionals Association of Dubuque, Iowa. They had me in to talk about marketing and how to get seen by more people, particularly through your digital marketing strategies. When I went to this function, I love to share what I know and came prepared with slides, supportive resources, and a 45-minute planned speech. But, as with many programs I've been to before, I felt like the biggest takeaways came from the Q&A portion of the event. When we have an opportunity to ask burning questions from the audience in order to get the perspective of the speaker, it engages the participants and allows for real-time learning and application. This episode is the result of all those fantastic questions the YP attendees submitted. Read below for a preview of some of the topics we cover (and my answers) and a few helpful links for more information! 2:37 Question 1: Where did you get your blazer? Answer 1: Old Navy 3:27 Question 2: How do you encourage a client to utilize all parts of the flywheel in their marketing when a decent amount of local businesses have small budgets? Answer 2: So this is a fantastic question. If you want to know what the heck is a flywheel, go over to my episode from the beginning of May, the very first episode, episode 162. That one's going to be all about the marketing flywheel, and how I encourage my audience or sorry, how I encourage my clients to develop a more holistic marketing strategy. Short story: I would remind you that good marketing doesn't mean you have to pay more for it. It just means that you are doing things in a way that your audience recognizes and appreciates, and you are meeting them where they are. For example, in the attraction phase of your marketing, I really do recommend that you're doing things in your strategy that are getting new eyeballs on you. This could mean collaborations. For example, I bring guests onto my podcast. It doesn't cost them any money to come be a guest with me, but it's opening them up to a whole new audience. If they go and do two podcast guest spots a month, then they're open to two new audiences each month. They're attracting a lot more people in. It's not costing them money. It's just costing them time. And that's helping them really get clear on where their time and energy and efforts are spent for that attraction phase of their marketing. 12:21 Question 3: Have you ever worked on a hiring campaign for a client? And if you have, what was successful and what was not so successful? 24:19 Question 4: Should a business still be using Twitter/X? 27:27 Question 5: What are your thoughts on Pinterest? Tap here to listen to a recent episode on this very topic! 34:31 Question 6: Besides social media, where else should you market in person events? 40:58 Question 7: Platforms such as Facebook, LinkedIn have become flooded with entrepreneurs and businesses competing for the attention of their audience. They've essentially become red oceans (tap here for more info on the blue ocean vs. red ocean analogy). Has the shift away from traditional marketing actually created a large opportunity for some savvy people to leverage it? Helpful Links:

Be a Guest on a Future Coaching Call If you'd like to ask Molly your business or marketing question on a future episode of The Found Podcast, click the link below to enter your name and burning question: https://docs.google.com/forms/d/e/1FAIpQLSchWWpkpdlzqnDJI0ocMcGgCXGkBk_8mIEFPKjLwkQ-W1oLYg/viewform

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Episode 28: Having Big Dreams in a Small Town

Guys, the podcast is half of a year old. We've recorded over 25 episodes…like, how did this happen so quickly? With that in mind and a recent email I received, I thought it was a good time to revis...

9 Maalis 202133min

Episode 27: Small Town Business Fitness with Erika Hermsen of Sweat Inspire Sisterhood

Friend, trust me when I say you'll want a notebook as you listen to this one. Today I'm sitting down with my friend, Erika Hermsen of Sweat Inspire Sisterhood, and I know you're going to have so many ...

2 Maalis 202153min

Episode 26: Reels, Stories, IGTV, Oh my!

Hey, there business owner! Do you feel overwhelmed about all the options available to you on Instagram when marketing your business? We used to have just posts, where we shared cute photos and qui...

23 Helmi 202135min

Episode 25: Branded Photography for Small Businesses with Allison Corbin of Captured by Corbin

This episode is a fun one, friends! When I tell you this girl makes me smile with just her presence, I hope you can hear that smile come through your speakers in today's episode. Allison Corbin and I ...

16 Helmi 202145min

Episode 24: Small-Town Life with Jordan Trumm of Socially Jordan Media

This week at the Small-Minded Podcast by Molly Knuth Media we welcome Jordan Trumm, a small-town gal who is a social media marketer, community volunteer, farm wife, and soon-to-be mama. When Jordan an...

9 Helmi 202145min

Episode 23: So You Want to Start a Podcast?

Did you know that 55% of the U.S. population has listened to a podcast - 37% of whom are monthly listeners and 24% of whom are weekly listeners? 56% of monthly listeners are men and 44% are women. ...

2 Helmi 202141min

Episode 22: Going Live on Social

Livestreaming. Did you just get a little anxious? Did your face turn red and your heart rate surge? This is common when I talk to small business owners about going live on their social platforms. Y...

26 Tammi 202131min

Episode 21: Do This, Not That on Social for your Business

Business owners: you've got a lot on your plate. But you don't really need me to tell you that do you. From ordering new product to filling in your inventory spreadsheets to preparing 1099s to t...

19 Tammi 202129min