Ep73: Founder Ruby Raut on FemTech brand WUKA,  Empowering Women & Redefining Period Care.

Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.

In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.

Ruby’s background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space.

Ruby highlights WUKA’s incredible milestones, from becoming the first period underwear brand to hit supermarket shelves in the UK to successfully campaigning to remove VAT on these essential products.

She opens up about the grit and determination it took to bring her ideas to life, from cleaning toilets at the 2012 Olympics to founding a pioneering company.

What we loved learning in this episode

  • A world-class example of how authentic business purpose can inspire true innovation and customer loyalty.
  • Insights into the process of developing sustainable products
  • How focusing on a single SKU instead of a complete range can keep things simple - for you and for your shopper
  • Practical advice for entrepreneurs on overcoming challenges, keeping costs down, and focusing on social impact.

Find out today how and why Ruby Raut is reshaping the future of period care for millions.

By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.

You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!

Useful links

https://www.linkedin.com/in/ruby-raut-49987b58/

WUKA website

If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!

You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.

Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!

Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.

Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.

Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Jaksot(123)

Buymie On-Demand Grocery delivers in just 1hr… & it just got €2.2M in Funding

Buymie On-Demand Grocery delivers in just 1hr… & it just got €2.2M in Funding

Buymie was conceived when Founder Devan Hughes learned that the £9bn online retail grocery industry in UK & Irl, was loosing over £300M per year…and he reckoned it was therefore ripe for disruption.Bu...

18 Touko 202032min

Strong Roots Follow-up: The USA 1 year on…and the Covid 19 effect.

Strong Roots Follow-up: The USA 1 year on…and the Covid 19 effect.

In Episode 5of Series 1, we spoke to Sam Dennigan, founder of insurgent frozen brand STRONG ROOTS, which offers tasty plant-based food designed for busy lives.Sam promised to come back on the show and...

13 Touko 202038min

Bread & Jam, supporting 1000 Food & Bev Entrepreneurs a week with Training, Networking & Motivational Socials

Bread & Jam, supporting 1000 Food & Bev Entrepreneurs a week with Training, Networking & Motivational Socials

We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current crisis, the kind of help they need, and some of the resources available to help them...

7 Touko 202015min

BOL Foods on Great Teams, Brave Decisions and How BOL is Managing the Current Crisis #COVIDSPECIAL

BOL Foods on Great Teams, Brave Decisions and How BOL is Managing the Current Crisis #COVIDSPECIAL

LISTEN AND RATE THIS EPISODE ON ITUNES HEREListen to this episode on Spotify HEREIf you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you probably know that one of the them...

27 Huhti 202050min

#COVID SPECIAL Featuring Jamie Mitchell, Founder of All Together: Pro Bono Mentoring, Coaching and Business Advice for Companies affected by COVID-19.

#COVID SPECIAL Featuring Jamie Mitchell, Founder of All Together: Pro Bono Mentoring, Coaching and Business Advice for Companies affected by COVID-19.

LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the cur...

20 Huhti 202017min

Loop Founder CEO Tom Szaky on how LOOP actually works.

Loop Founder CEO Tom Szaky on how LOOP actually works.

In this episode, we're talking to Tom Szaky, the 38 year old founder of Terra Cycle, the world’s leading company in the collection and reuse of the non-recyclable stuff we all throw away every day. Th...

11 Maalis 202044min

Fuel 10k on How To Approach International Business Development

Fuel 10k on How To Approach International Business Development

LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE and on STITCHER here     If you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you p...

5 Maalis 202043min

Pip & Nut, on the growth-driving role of innovation, leadership as a female founder in the food industry, and certifying as a BCorp.

Pip & Nut, on the growth-driving role of innovation, leadership as a female founder in the food industry, and certifying as a BCorp.

Pippa Murray founded Pip & Nut in 2015, out of a passion for running and a love of nut-butter, but not finding exactly what she wanted on the market.  The range is now sold in more than 5000 stores an...

29 Tammi 202034min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-lahtijat
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rss-startup-ministerio
rahapuhetta
lakicast
rss-porssipuhetta
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-set-for-life-sijoita-ja-vaurastu
rss-rahataito-podcast
rss-paasipodi
rss-viisas-raha-podi