80. Stunting Business Growth By Not Allowing Ourselves To Help the People That Need Us Most w/ Cindy Burns

80. Stunting Business Growth By Not Allowing Ourselves To Help the People That Need Us Most w/ Cindy Burns

About Cindy Burns: I am a widow of 10 years. Other than losing my husband, the hardest part was losing my future, my purpose, and my sense of self. Through coaching, I found myself, my purpose, and my future. My passion is to help other widows going through the same thing.

Main Business Issues:

  • Cindy helps people answer the question of ‘what’s next’ after they have overcome their grief but she wasn’t able to make the kind of impact she was looking for
  • She was unable to connect to her audience in a way that was relevant
  • Growing the number of people in her membership
  • Not knowing how to sell to them

Cindy’s Key Insights And Takeaways:

  • She was turning away people who were in grief because she believed she wasn’t ready to coach them through their grief
  • There was a fear that she wouldn’t be effective enough because of a lack of credentials in grief counseling
  • She was discounting her own experience of transcending grief
  • There were a lot of narratives of being afraid to be triggered in the grief, needing the permission to help people in grief and throwing up roadblocks to just selling prospects
  • These fears and hesitations resulted in patterns where she was turning back people who she could actually help

Connect w/ Guest:

www.cindyjburns.com

https://www.facebook.com/widowsfindingpurpose/

https://www.instagram.com/cindy.j.burns/

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