An uncommon approach to the crisis - Lucy Jameson
In this episode we discuss:Brewdog's hand sanitiserITV's Clap From Our Carers campaignWhy Uncommon are making candlesHow Boris could have handled his messaging betterWhat advice Lucy would give people in advertisingWhy this recession presents an opportunityFollow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
16 Kesä 202021min
Why there has never been a better time to advertise - Kate Waters, ITV
Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative strategist by background and a highly respected and well known strategic leader with twenty years’ experience across a range of communications disciplines from advertising, to PR to digital, Kate has worked across sectors as diverse as automotive, retail, government and public sector, FMCG and financial services. Kate has written / contributed to award winning IPA Effectiveness entries for Co-op Food Retail, Public Health England Tobacco Control and Stoptober.In this episode we covered:What is the impact on the team with remote working?How has TV and ITV in particular changed (programs/advertising/production etc)I see viewing figures up so isn’t this a good thing?Clap for Carers – well done! What was the idea behind thatPeople’s Ad break – tell me more …Are you seeing Advertising changing?Any sign of Advertisers coming back?What advice would you give brands now?
27 Touko 202025min
The impact of covid-19 on an ad agency - Ian Millner
Ian Millner is global CEO and co-founder of Iris - one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a partnership with his co-founders and it now boasts some of the world’s most famous brands such as Samsung and Adidas. A genuine multi-disciplinary agency with offices around the World iris have successfully moved with the times.In this episode we coverIntroduction – how Ian is doing!Impact – how the virus affected businessChallenges – what have been the biggest challenges this crisis has created for the agency, given the budget cutsOpportunities – have there been any opportunities arise from the pandemic?Team – what has been the impact on the team? How should you lead others remotely?Future – how do we look to the future and stay positive?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
26 Touko 202024min
Creative effectiveness in a crisis - Orlando Wood
Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.What we cover:What is Lemon all about?How right-brained attributes in advertising can help long term brand buildingWhat impact will the Coronavirus have on the left-right brained way we think of the world?Should you continue doing the 'Covid-Ads' or should you stick to what you know?Can old Ads really be effective? Should brands go into the archives?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
13 Touko 202031min
How to stay positive during the crisis - Simon Dent & Ben Bidwell
About the guests:Simon DentSimon Dent is a former sports lawyer and founder of Dark Horses, a sports marketing agency. Simon had experience of mental health problems in his 20s and after launching a couple of failed businesses he finally got it right with Dark Horses. Dark Horses, the sports creative agency, is the fifth fastest-growing creative agency in the world.Ben BidwellBen, otherwise known as The Naked Professor, is a mindset coach, writer & public speaker who is pioneering a revolution to change the stigma about mental health. He invites his audience to connect more with their emotions whilst empowering the men in the room to retain their authentic masculinity.What we discussedIntroduction – who are our guests and how did they get to where they areImpact – how has COVID impacted on a fast-growing agency?Challenges – what have been the biggest challenges this crisis has created for the agency?Opportunities – have there been any opportunities arise from the pandemic?Team – what has been the impact on the team? How should you lead others remotely?Future – how do we look to the future and stay positive?Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
6 Touko 202023min
How Direct Line are marketing during Covid-19 - Mark Evans
Mark Evans is the Managing Director, Marketing & Digital at Direct Line and has been at the company for over 8 years. He's seen some ups and downs but has never seen a challenge such as the Coronavirus. How has the company been impacted, what challenges have they faced and what opportunities can come from this?What do we cover in this episode?Introduction – who is Mark Evans and how did he end up in this positionImpact – how has COVID impacted on DLG? It happened on the tail end of a major relaunch of the Direct Line brandChallenges – what have been the biggest challenges this crisis has created for Direct Line? How are they responding to these?Opportunities – what opportunities have emerged through this? Are people taking insurance more seriously?Media – will Direct Line continue to Advertise? Wil the message change?Team – what has been the impact on the team? How should you lead others remotely?Future – what's the outlook for the economy and their sector? Short v Long termFollow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.com
27 Huhti 202021min
New series: marketing in crisis
Welcome back everybody to the Uncensored CMO in rather different circumstances this time. So we were nicely underway with recording season 2 and we had interviews with Rory Sutherland, we had Mark Borkowski on there, Nils Leonard from Uncommon.But you know what? It just didn't seem right to go out there with season 2 as planned when we're all in the middle of a crisis and our minds quite frankly or are elsewhere.So what I thought I'd do instead was bring you some Covid-related catch-ups with industry leaders from different sectors. PR experts, CMOs running businesses with big P+Ls and thought leaders in the industry people like Orlando Wood, author of Lemon. I really want to hear their perspective on how should we be responding to this crisis?What advice can they give us about how they are managing through what is unprecedented times with high level of uncertainty about what the future is going to hold? So rather than give you the whole hour as I did in season 1 these are going to be tight 20-30 minute interviews with people that can offer their perspective advice.Another thing you'll probably notice is a slightly different sound because we're recording from home, so bear with us this season. It might not be quite the rich experience that you're used to if you listened to season 1, but we'll be doing our very best and producer James will be working his considerable magic from his home office. And on the other side will bring you season 2.
21 Huhti 20201min
Challenges of being a tech entrepreneur - Jess Butcher
Jessica Butcher MBE is a tech entrepreneur, angel investor, speaker and mentor. She is perhaps most famous as one of the co-founders of Blippar, a pioneer in Augmented Reality which was once valued at over $1billion and described as one of the 20 most disruptive brands in the world. She is the recipient of numerous awards including BBC’s Top 100 women.In this episode:How falling in love led to her big break as an entrepreneurHow Blippar created Augmented Reality and what it was like on board a rocket ship that went from 4 to 350 employees and a valuation of $1billion.Why someone with a degree in history wanted to be a tech entrepreneurWhich client inspired them to create Blippar enabled business cardsHaving 3 children in 4 years and how that changed her prioritiesThe challenge of scaling a business and knowing your limitsHow social media is promoting polarisation, narcissism and infinite scroll time-wasting and how tech needs to become more humaneWe need to identify between healthy and junk technology and treat it as suchPreparing the child for the road not the road for the childThe inspiration behind Tick.Done and how it will help people learn how to do things without getting sucked into infinite scrollThis is part 1 of the interview with Jess and we’ll be returning in Season2 to discuss what it's like being a woman in tech.Follow me:Twitter | @uncensoredCMOLinkedInContact me:Website | www.uncensoredcmo.comEmail – jon@uncensoredcmo.comJess Butcher:TwitterTick DoneBlipparThe Coddling of the American Mind
16 Joulu 201935min
