Sales Clichés and the Damage Done
Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript
15 Joulu 202136min
Ten Set Pieces
Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some "set piece" phrases that are handy to have at the ready.
1 Joulu 202139min
Collecting From Deadbeat Clients
If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy's front lines.
17 Marras 202131min
Firing a Client
Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.
3 Marras 202130min
Attribution Errors
Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.
20 Loka 202130min
How to Write That Book
You don't need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.
6 Loka 202130min
Should You Write That Book?
If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.
22 Syys 202134min
Are You Ready for a Minority Partner?
David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.
8 Syys 202129min
