#77: Debunking myths about the brain
There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard br...
15 Maalis 202224min
#76: Harry Dry’s favorite marketing examples
What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.c...
28 Helmi 202234min
#75: Beware of Behaviour Science BS
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not al...
14 Helmi 202222min
#74: How to change someone’s mind
When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and...
31 Tammi 202221min
#73: Why we can’t stop following the herd
In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laur...
18 Tammi 202229min
#72: 6 memorable marketing lessons from 2021
480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Ro...
3 Tammi 202228min
#71: Small nudges having a big impact on climate change
The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can ...
20 Joulu 202116min
#70: The Pratfall Effect | DON'T listen to this show
Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about wh...
6 Joulu 202115min
