#68: The Peak-End Rule | And the supermarket that destroyed communism
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repe...
8 Marras 202121min
#67: Growing this podcast with nudge experiments | Social proof
There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than sha...
26 Loka 202120min
#66: The dark nudges behind digital manipulation
60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can re...
11 Loka 202126min
#65: Failures (and wins) from using nudges in marketing
It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job....
27 Syys 202123min
#64: Welcome to the Rory Sutherland Nudge Clinic
In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re ...
13 Syys 202121min
#63: Rory Sutherland | Why counter-intuitive thinking wins
Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a c...
30 Elo 202130min
#62: Unexpected ways to overcome anxiety
We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science...
17 Elo 202125min
