How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)

How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)

Stop looking at playbooks, and start looking at the learnings. Because success is always about context. And with the right planning, PLG startups can set themselves up the PLG trap – where PLG companies with around 5 billion dollar valuation tend to stall, while others break out to 20 billion dollars or more. Host Mark Roberge is joined by Oliver Jay, (Founding CRO, Asana) to discuss the inappropriate cut and paste of PLG practices. In this episode learn more about: The importance of running experiments on the side (to unleash new growth opportunities before they’re needed) The power in a joint mindset with the rest of the leadership team Leverage your influencing skills The difference between an exceptionally run company vs. average run company The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

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Jaksot(51)

The Only Sales Role That Will Exist in 2030 w/ Christopher O'Donnell (Founder, Day AI)

The Only Sales Role That Will Exist in 2030 w/ Christopher O'Donnell (Founder, Day AI)

Back in 2013 Christopher O'Donnell and I were told to bring HubSpot CRM to market. Now we’re reuniting to discuss the future of sales and what jobs will survive the AI era. Think your team's ready to...

7 Syys 54min

Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)

Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Every founder needs to sell. If you're not comfortable selling, then g...

11 Kesä 202537min

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠⁠⁠https://clickhubspot.com/scienceofscaling⁠⁠⁠⁠ When budgets are tight and every rep needs to perform, you need...

4 Kesä 202539min

How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)

How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling You've navigated your company to unicorn status. Crack the champagne, ...

28 Touko 202537min

GTM in the AI Era w/ Andy Shorkey (CRO, Writer)

GTM in the AI Era w/ Andy Shorkey (CRO, Writer)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠https://clickhubspot.com/scienceofscaling There's tremendous conviction that AI is eating the software ecosyste...

21 Touko 202536min

How to Cold Call When 90% Hang Up (Roleplay)

How to Cold Call When 90% Hang Up (Roleplay)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Send me your cold calls! Email us at TheScienceofScaling@gmail.com. ...

14 Touko 202522min

The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity)

The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Perplexity is attempting something no one thought possible: Challengin...

7 Touko 202538min

The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)

The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Imagine passing $5 million with three customers. That is whale hunting...

30 Huhti 202538min

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