The Power of Community Led Growth to Drive Demand w/ Paul St. John (Ex-GitHub)

The Power of Community Led Growth to Drive Demand w/ Paul St. John (Ex-GitHub)

Probably the most common and important early stage go-to-market question I get from founders and first sales leaders is this: What are creative new ways to create demand for my sales team? It's a forever question, and it's so hard. Usually it's about understanding what's coming next. Best practices that haven't been exploited yet. I have a hypothesis — it's community-led growth, CLG. My friend Paul St. John, the first sales leader at GitHub, arguably the pioneer on CLG, joins me to demystify how he built a revenue machine and all the unique attributes of doing that on top of a very successful CLG company. Free Resource: [Free Report] Learn from 1,000+ startup founders on how AI is scaling their sales strategy https://clickhubspot.com/ias The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown

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Jaksot(51)

The Only Sales Role That Will Exist in 2030 w/ Christopher O'Donnell (Founder, Day AI)

The Only Sales Role That Will Exist in 2030 w/ Christopher O'Donnell (Founder, Day AI)

Back in 2013 Christopher O'Donnell and I were told to bring HubSpot CRM to market. Now we’re reuniting to discuss the future of sales and what jobs will survive the AI era. Think your team's ready to...

7 Syys 54min

Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)

Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Every founder needs to sell. If you're not comfortable selling, then g...

11 Kesä 202537min

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Rule of 40 vs Grow At All Costs w/ Mark Wayland (CRO, Box)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠⁠⁠https://clickhubspot.com/scienceofscaling⁠⁠⁠⁠ When budgets are tight and every rep needs to perform, you need...

4 Kesä 202539min

How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)

How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling You've navigated your company to unicorn status. Crack the champagne, ...

28 Touko 202537min

GTM in the AI Era w/ Andy Shorkey (CRO, Writer)

GTM in the AI Era w/ Andy Shorkey (CRO, Writer)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠⁠https://clickhubspot.com/scienceofscaling There's tremendous conviction that AI is eating the software ecosyste...

21 Touko 202536min

How to Cold Call When 90% Hang Up (Roleplay)

How to Cold Call When 90% Hang Up (Roleplay)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Send me your cold calls! Email us at TheScienceofScaling@gmail.com. ...

14 Touko 202522min

The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity)

The Founder Selling to Professional Sales Transition w/ Dmitry Shevelenko (CBO, Perplexity)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Perplexity is attempting something no one thought possible: Challengin...

7 Touko 202538min

The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)

The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)

Get the Science of Scaling Database! Real Playbooks from Billion-Dollar Companies: ⁠⁠https://clickhubspot.com/scienceofscaling Imagine passing $5 million with three customers. That is whale hunting...

30 Huhti 202538min

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