Episode 59 - How to Sell the Souls of Your Product

Episode 59 - How to Sell the Souls of Your Product

How do you make sure your sell sheet really pack a punch when it comes to the language on it? Well - it starts with really understanding the benefits of your product - the souls of each benefit if you will. This episode talks about a technique you can use to get there.


Show Notes:

LEI: https://www.lean.org/lexicon-terms/5-whys/#:~:text=5%20Whys%20is%20the%20practice,to%20discover%20the%20root%20cause.

Tulip: https://tulip.co/glossary/five-whys/

Mind Tools: https://www.mindtools.com/a3mi00v/5-whys

Root Cause Analysis: https://tulip.co/blog/fishbone-ishikawa-diagram-template-for-root-cause-analysis/?

Sell Sheet Lingo Webinar: https://www.youtube.com/watch?v=mIYtVNkAwXQ

Jahmali Campbell: https://www.linkedin.com/posts/jahmali-campbell-3490a2258_motivationmonday-becomeyourbest-activity-7129898066538573824-ZF-E/

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Jaksot(80)

Episode 80 - The Medium is the Message

Episode 80 - The Medium is the Message

This episode delivers the biggest wake-up call yet. This one’s for you.Show Notes:Courtney's Linkedin: https://www.linkedin.com/in/courtney-laschkewitsch/Courtney's LinkTree: https://linktr.ee/courtne...

30 Heinä 20259min

Episode 79 - Stop Believing in Your Own Lies

Episode 79 - Stop Believing in Your Own Lies

I walk you through a simple 5-step method to help change your limiting beliefs, build a new belief, and take real action—today. It’s easier than you think.Show Notes:Plato U: https://www.plato.univers...

16 Heinä 20257min

Episode 78 - What’s in a Title?

Episode 78 - What’s in a Title?

What titles should you really go after when reaching out to companies, and why?

2 Heinä 20255min

Episode 77 - Start.

Episode 77 - Start.

Just Start.

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Episode 76 - Your Hitlist Filter: The 3-Step Test to Save You Years (Quick Byte)

Episode 76 - Your Hitlist Filter: The 3-Step Test to Save You Years (Quick Byte)

Want to avoid wasting years pitching to the wrong companies? In this 5-minute episode, I share my top three must-have criteria for qualifying companies on your licensing hit list—ensuring they manufac...

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Episode 75 - Don’t SNAPP to conclusions with FALSE Nos!

Episode 75 - Don’t SNAPP to conclusions with FALSE Nos!

Are you stuck wondering if those “no’s” you’ve gotten are really final? I break down how to track true rejections vs. misleading ones using my handy SNAPP and FALSE acronyms. Learn how to decode respo...

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Episode 74 - Get Clear on Who You Want to Be

Episode 74 - Get Clear on Who You Want to Be

Let’s Get Serious.

7 Touko 20255min

Episode 73 - Product Licensing Should Be A Non-Negotiable

Episode 73 - Product Licensing Should Be A Non-Negotiable

Are you treating product licensing like a “maybe someday” dream? If you’re serious about turning your ideas into income, licensing has to become a non-negotiable. No more excuses — just systems, actio...

23 Huhti 20258min

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