Episode 10 - Using a live to showcase a distillery's products

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

• Hello and Welcome to Episode 10
• I have had some really lovely responses indicating that you are enjoying the podcast including 2 photos of the podcast directories !!
• Really excited about the episode for you next week but unfortunately I have to keep my lips sealed at the moment !!
• Drinkbledon also at an end. Thank you to @socialgingirl for putting it together. Congratulations to @theginjen for winning
• Sadly Juniper July comes to an end today but #flatlayginday is hopefully coming very soon. Keep posted. Congratulations to Emma from @an_elfs_ruin for putting it together
• Round Of Gin due to go live very soon. Keep an eye on @roundofgin. I will post once it is live along with my fellow reviewers

Gin Recommendation

• This weeks gin recommendation is Mermaid Gin
• Really great mermaid posts
• Ethically Source Ingredients and Local
• Committed to sustainability and conservation
• Eliminating plastic from packaging / supply chains
• Love the brands credentials before get to gin
• The bottle has indentation like scales and is a beautiful sea like colour
• Nose not like normal London Dry.
• Strong spirit like brand but really subtle. Lemon zest ?
• Taste reasonably smooth gin it almosts tingles over your tongue a bit like the sea with the rock samphire playing a little tune.
• This goes with most tonic and would be lovely in a cocktail but sadly I don’t think is smooth enough for a dry martini.
• Welcome addition to any gin shelf.

How would you showcase a distillery products

• How does a small distillery get in front of the community / customers ?

Off the top of my head small business:-

• Website
• E-Mail List
• Instagram posts and instagram reviews
• Also Twitter / Facebook
• Also YouTube Chase Distillery fantastic 360 degree virtual tour
• Get on podcast
• Finding new channels e.g. local bars / restaurants etc

Lives

• Works if you trust those people
• Best if you get them into the distillery
• Travel difficult at the moment
• Generally though lives of one person tasting or possibly live with the distiller. All of which are good

My background

• Project manager
• Avid On Line Business Follower - seen plenty of lives from one side of the fence
• Small business owner with a number of brands
• I think very carefully about my brand and how it is perceived.
• Not enough to look at logo
• Podcaster understand importance of sound and description and try to provide compelling content

How does a small distillery get in front of the community ?

• Big problem for distilleries getting in front of clients
• Issue with travel

Pitch Idea To Distillery

• I was going to pitch this idea to some distilleries as a business opportunity
• Thinking about it much better to see if there is an audience for...