In Search SEO 73: SERP Features Are Even More Important Than You Think!
The In Search SEO Podcast2 Kesä 2020

In Search SEO 73: SERP Features Are Even More Important Than You Think!

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom: · What SERP features mean when you leave aside the rhetoric · Where is Google taking the SERP and its features? · What is the Topic Layer and why you should very much care about it?! Plus, why ranking signals are not what you think they are (these days)! <<<< EPISODE SUMMARY>>>> In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent. In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true. Timestamps: The Future of Ranking Signals [00:07:07 - 00:18:46] A Deep Dive Into SERP Features [00:18:46 - 01:04:39] SEO News [01:05:31 - 01:10:39] Resources: Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/ How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Kevin Indig www.g2.com/ twitter.com/Kevin_Indig linkedin.com/in/kevinindig/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search SEO 22: How to Optimize Your LinkedIn Account for SEO

In Search SEO 22: How to Optimize Your LinkedIn Account for SEO

LinkedIn expert, Yoel Israel, joins the show to discuss: • What’s important when optimizing your LinkedIn profile for SEO & beyond • Getting noticed on LinkedIn • Is your LinkedIn profile “linkable?”

9 Huhti 201948min

In Search SEO 21: Pay to Play? Is Organic Search, Branding, & Social Media Dying?

In Search SEO 21: Pay to Play? Is Organic Search, Branding, & Social Media Dying?

The world-renowned Lukasz Zelezny joins the show to discuss: • Why, despite the influx of Google’s SERP features, organic search is stronger than ever • The continuing possibility of building your brand organically • Is there something that still works on social media without paying for it?

2 Huhti 201942min

In Search SEO 20: From KPIs to Voice Search - How to Get Content Marketing Right!

In Search SEO 20: From KPIs to Voice Search - How to Get Content Marketing Right!

Content marketing expert Liraz Postan joins the show to discuss: • What’s important in content marketing today • Which content marketing KPIs are actually worth your while • Thinking about users beyond the click Plus, we talk data on the latest Google algorithm update.

26 Maalis 201947min

In Search SEO 19: Moving Beyond the Clichés of Enterprise SEO

In Search SEO 19: Moving Beyond the Clichés of Enterprise SEO

SurveyMonkey’s Director of Growth and SEO, Eli Schwartz comes on the show to put some teeth on the generic advice enterprise SEOs tend to hear: · Beyond just creating more content, how enterprise sites should think about the content process · Bringing true efficiency to your SEO team · How to get your SEO efforts noticed Plus, we discuss a major change to Image Thumbnails on the SERP!

19 Maalis 201940min

In Search SEO 18: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars

In Search SEO 18: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars

Content marketing & SEO maven Carolyn Lyden joins the podcast to discuss content pillars & how to be a well-oiled content producing machine: • Creating content pillars that effectively targets users • How to plan out your content while keeping creativity alive • Strategies to bridge the gap between your content & SEO teams

12 Maalis 201938min

In Search SEO 17: Influencer Marketing with an Eye on SEO

In Search SEO 17: Influencer Marketing with an Eye on SEO

SEO expert & influencer marketing ace Shane Barker joins the podcast to discuss how to go about influencer marketing with a focus on SEO: · How influencer marketing ties into your SEO strategy · Keeping your influencer marketing ‘white hat’ · Maintaining a focused influencer marketing strategy for strong SEO

5 Maalis 201948min

In Search SEO 16: The Increasing Importance of Mobile Page Speed

In Search SEO 16: The Increasing Importance of Mobile Page Speed

Mobile experts Russell Jeffery & Stephen Alemar of Duda join the show to discuss why mobile page speed is more important than it ever has been. · Why both page speed & mobile UX are even more important than you think · Where mobile page speed sits on the SEO totem pole compared to other signals · Where do we stand with the AMP Project? Is it still relevant?

26 Helmi 201947min

In Search SEO 15: Proximity, Reservations, & Voice Search Monetization!

In Search SEO 15: Proximity, Reservations, & Voice Search Monetization!

The king of local SERP features, Sergey Alakov, comes on to discuss local intent & the future of voice search monetization: · Thinking beyond proximity – why local intent optimization is nearly universal · Why businesses will feel the pressure to join the Reserve with Google program · How local is shaping up to be the natural way for Google to monetize voice search!

19 Helmi 201945min