In Search SEO 78: Finding the SEO Metrics that Matter to Clients
The In Search SEO Podcast7 Heinä 2020

In Search SEO 78: Finding the SEO Metrics that Matter to Clients

Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well): · The SEO metrics sites should be paying attention to (and a few they should not be) · How to handle a client who has been jaded by vanity metrics · Getting content right for extremely niche local businesses Plus, why free product listings are pushing Google into a corner! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy explains how this plan puts Google between a rock and a hard place. On the one hand, users expecting a more informational SERP are seeing instead a more commerce-centric SERP. On the other hand, if Google doesn’t add free listings to the main SERP, product owners will be less inclined to add product listings which detract from Google’s chances of competing with Amazon. Mordy ends with his solution so make sure to listen to the end! In the interview segment, Mordy interviewed Steven Long, President of Precision Legal Marketing to discuss the intricacies of doing SEO for law firms and other SMBs. They get into top metrics for SMBs (and beyond), how to study conversions, how to build trust with your client, the differences between local and national law firms, a look into deeper nuances between the law industry and other industries, and more! Resources: Google Brings Free Product Listings to Its Main Google Search Results https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/ SERP News: May 2020 Edition https://www.rankranger.com/blog/serp-news-may2020 Timestamps: Why Google Is at an Even Greater Risk of Going Too Far with Products on the SERP [00:05:53 - 00:21:31] Keeping Your Clients by Sharing SEO Data That Means Something [00:21:31 - 00:58:23] SEO News [00:59:04 - 01:03:57] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Steven Long of Precision Legal Marketing https://precisionlegalmarketing.com/ twitter.com/legalmarketings https://www.linkedin.com/in/steven-long-2860628/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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In Search 62: Keeping a Healthy Work-Life Balance while Working in the SEO Sphere

In Search 62: Keeping a Healthy Work-Life Balance while Working in the SEO Sphere

Kelly Stanze joins the show to discuss SEO, mental health, and maintaining a proper work-life balance. · Creating a healthy work-life balance while keeping a rigorous career in SEO · Dealing with the demands of SEO while struggling internally · What the SEO industry needs to do to advance mental health within the industry Resources: searchenginejournal.com/2020-seo-trends/338697/ searchenginejournal.com/mental-illness/324147/ Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Kelly Stanze twitter.com/KellyStanze linkedin.com/in/kellystanze/ Presented by Rank Ranger: www.rankranger.com/

10 Maalis 202058min

In Search 61: How to Get a Handle on Bad Backlinks

In Search 61: How to Get a Handle on Bad Backlinks

Link superstar Cass Downton joins the show to share her wisdom on dealing with a less than optimal backlink profile: · At what point is your backlink profile unhealthy? · How effective is disavowing links & when is it applicable? · What’s the connection between links, authority, and E-A-? Plus, we look at some tips to create content that Google’s core updates will love! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Cass Downton twitter.com/cassdownton https://www.mariehaynes.com/ Presented by Rank Ranger: www.rankranger.com/

3 Maalis 202058min

In Search SEO 60: How to Onboard New SEO Clients

In Search SEO 60: How to Onboard New SEO Clients

Enterprise SEO rockstar Heather Physioc joins the show to share her strategy on creating SEO client buy-in: · How to systematically onboard new SEO clients · What to say and how to say it: Creating effective lines of communication · How to maintain and grow your relationships with your SEO clients Plus, we analyze what Google is doing when segmenting the News Box into multiple carousels! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Heather Physioc twitter.com/HeatherPhysioc linkedin.com/in/heatherphysioc/ Presented by Rank Ranger: www.rankranger.com/

18 Helmi 202054min

In Search SEO 59: Staying True to User Intent – How Not to Lose Your Messaging Mojo

In Search SEO 59: Staying True to User Intent – How Not to Lose Your Messaging Mojo

SEO and content creation superstar Jessica Levenson joins the podcast to help you stay true your target audience: · How to take intent targeting concepts and make them a reality · Methods towards making sure your content really does target an audience · How creating targeted content is evolving Plus, we take a look at Google’s latest entity understanding advancement… relationships as entities! Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jessica Levenson twitter.com/guerillagirl linkedin.com/in/jessicalevenson/ Presented by Rank Ranger: www.rankranger.com/

11 Helmi 202058min

In Search SEO 58: Why SEO Needs PPC & PPC Needs SEO

In Search SEO 58: Why SEO Needs PPC & PPC Needs SEO

PPC powerhouse Navah Hopkins joins the podcast to discuss the harmonious relationship between SEO and PPC: · Why the myths about the lack of PPC & SEO synchronicity are not just false, but harmful · What goes into synching your SEO and PPC teams · Unifying PPC and SEO at the vertical level Plus, the who, what, when, where, and why of Featured Snippet deduplication Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Navah Hopkins https://twitter.com/navahf https://www.linkedin.com/in/navahhopkins/ https://www.linkedin.com/company/hennesseydigital/ Presented by Rank Ranger: www.rankranger.com/

4 Helmi 20201h 17min

In Search SEO 57: Is Google Getting Results Right?

In Search SEO 57: Is Google Getting Results Right?

SEO superstar Jenny Halasz joins the podcast to discuss Google’s success and failure in its quest to offer highly targeted and nuanced search results: · How consistent is Google in offering nuanced & targeted results? · How effective is BERT a few months in? · What more does Google need to do to get results right? Plus, we explore the expansion of Google Stories & what they say about how the search engine sees entities. Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jenny Halasz https://twitter.com/jennyhalasz https://www.jlh-marketing.com/ Presented by Rank Ranger: www.rankranger.com/

28 Tammi 20201h 12min

In Search SEO 56: Getting Local SERP Competition Analysis Right

In Search SEO 56: Getting Local SERP Competition Analysis Right

Local SEO expert Cori Graft of Seer Interactive joins the podcast to discusses the ins and outs of SEO competition analysis at the local level: · How to best discover which local competitor poses the biggest threat · What signals engagement to Google at the local level? · What’s important and not important when tracking local competitor data Plus, we take a look at what the data says about the January 2020 Core Update! Host: Mordy Oberstein https://twitter.com/MordyOberstein https://www.linkedin.com/in/mordy-oberstein-12551715/ Presented by Rank Ranger: https://www.rankranger.com/

21 Tammi 202058min

In Search SEO 55: Breaking BERT for SEO Down Into Its Simplest Parts

In Search SEO 55: Breaking BERT for SEO Down Into Its Simplest Parts

SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts: · What exactly BERT does · How BERT impacts web content & search results · What Google having a better contextual understanding means Plus, we look at how intent diversity and personalization are on a collision course and what Google will inevitably have to do about it!

14 Tammi 202052min