Richard Thaler - Behavioural economist
The Interview24 Loka 2012

Richard Thaler - Behavioural economist

Stop smoking, eat less, exercise more, pay your taxes on time. So many things governments want us to do; so hard to get us to do them.

Shaun Ley speaks to behavioural economist Richard Thaler who thinks he has the answer. It's called 'nudge' theory, but it's not just an academic idea. Britain's Prime Minister is so impressed, he's set up a whole 'nudge unit' in the heart of his government.

If you live in Britain, you may unwittingly already be part of a nudge experiment. So is the nudge guru teaching those in power how to encourage us to live better; or helping politicians to control us?

Jaksot(1869)

Yoweri Museveni - President of Uganda

Yoweri Museveni - President of Uganda

Stephen Sackur speaks to the president of Uganda, Yoweri Museveni, currently on a visit to London. He took power in Kampala at the head of a rebel army in 1986 and has delivered stability and economic...

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Eugenia Tymoshenko - Daughter of Yulia Tymoshenko

Eugenia Tymoshenko - Daughter of Yulia Tymoshenko

This summer Ukraine is co-hosting the European football championships, but don't be deceived by the sporting camaraderie - Ukraine's political relationship with the EU is in crisis. The most pressing ...

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Fawzia Koofi

Fawzia Koofi

Some politicians claim that they would be willing to die for their beliefs. Fawzia Koofi is an Afghan politician who says that she expects to be killed."I am resigned to this fate", she says.She is cu...

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Sir Clive Woodward - Director of Sport, British Olympic Association

Sir Clive Woodward - Director of Sport, British Olympic Association

What's the key to world class sporting performance?Top coaches will tell you the biggest prizes don't necessarily go to the best natural athletes, but to those best prepared. Science, technology and p...

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Paul Volcker - Former US Federal Reserve chairman

Paul Volcker - Former US Federal Reserve chairman

Hardtalk is in the financial heart of New York City to meet one of the country’s most respected and enduring policy makers. Paul Volcker was chairman of the Federal Reserve in the Reagan years and in ...

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John McCain - US Senator

John McCain - US Senator

Can the Republican Party find a presidential candidate capable of turfing Barack Obama out of office? The battle to win the Republican nomination is proving to be protracted and brutal, and right now ...

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John Fahey - President, World Anti-Doping Agency

John Fahey - President, World Anti-Doping Agency

Anti-doping authorities in Britain will carry out more than 7,000 drugs tests on athletes at the London Olympics and Paralympics later this year, more than at any previous games. They're also warning ...

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Hilde Johnson - UN Special Rep in South Sudan

Hilde Johnson - UN Special Rep in South Sudan

South Sudan became independent in July 2011 after waging a five-decade war against the north in what was Africa's longest running civil war. But secession has brought neither peace, stability nor pros...

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