SPI 521: How to Build, Launch & Sell a Course Today with Jess Catorc

SPI 521: How to Build, Launch & Sell a Course Today with Jess Catorc

#521 It's one thing to create an online course. But it's a whole other thing to figure out how to get people interested in it. How do you get people to find your course? How do you launch it? Do you do a fireworks launch, or a fireplace launch? What do those two terms even mean? Well, we're going to talk about all of that and more today with one of my favorite people in the world: Jess Catorc. Jess was actually on the podcast before, over five and a half years ago, in session 229. Back then, she was a blogger, writer, and brand strategist who helped people with their websites. Now she's become one of the top people over at Teachable, where she co-leads creator launch initiatives. She was head of partnerships for a while, and she's one of the smartest people I know. Jess and I talk about all things online courses, like how the landscape has changed in the past five years, how to launch a course successfully today, how to know if your course content is actually working, and why community is such an important element of the online course experience. We have so many tips, strategies, and resources to share with you in this episode, including a very special project called the Creators Guild. I'm so excited to share this conversation with Jess, because she's just amazing. So, sit back, buckle up, and enjoy. Show notes and more at SmartPassiveIncome.com/session521.

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SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine

SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine

#899 Here's the thing. No amount of learning about strategy will help your business take off until you drop your limiting beliefs. And there's nothing woo-woo about getting your mindset primed for suc...

31 Loka 202533min

SPI 898: Business Tools I'm Using More than Anything Right Now

SPI 898: Business Tools I'm Using More than Anything Right Now

#898 Having the right tools for the job will transform your productivity. After trying out hundreds of them, I've finally unlocked the next-level tech stack that changed the game for me. Tune in for t...

29 Loka 202518min

SPI 897: Why We Need to Forget About Retirement

SPI 897: Why We Need to Forget About Retirement

We all know it’s smart to save and invest for retirement, right? But what happens if you reach 65, having sacrificed your health and relationships to hit an arbitrary number in your account? Here's th...

22 Loka 202538min

SPI 896: If I Had to Start Over Again

SPI 896: If I Had to Start Over Again

#896 If I were starting over today, how would I build an audience and business from scratch? Someone asked me this question at my Card Party event in Seattle, and it really got me thinking. If you're ...

15 Loka 202527min

SPI 895: What's Working in Publishing Books Right Now

SPI 895: What's Working in Publishing Books Right Now

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious ba...

8 Loka 202527min

SPI 894: Becoming a Lifestyle Investor with Justin Donald

SPI 894: Becoming a Lifestyle Investor with Justin Donald

#894 Do you own your business, or does your business own you? As entrepreneurs, we're no strangers to long hours building our brands and serving others. But what if you could stop trading your time fo...

3 Loka 202545min

SPI 893: What's Working in Short Form Videos Right Now (A Crazy Update on my Experiment)

SPI 893: What's Working in Short Form Videos Right Now (A Crazy Update on my Experiment)

#893 I used to doubt the value of short-form content for serious brand building, but I was way off. Diving in and giving it a real chance has completely changed my mind! In this episode, I'll share an...

1 Loka 202536min

SPI 892: What's Working in Hosting Live Events Right Now

SPI 892: What's Working in Hosting Live Events Right Now

#892 Our virtual fatigue has brought live events back in a big way. Whether it's a dozen people in a coffee shop or thousands in a convention center, you too can bring your followers together and fost...

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