32. All things Meta ads w/ Melissa Litchfield
Radical Disruption12 Syys 2023

32. All things Meta ads w/ Melissa Litchfield

My guest today is Melissa Litchfield is a 35-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.

In today’s episode, Melissa gives us a great deep dive into paid ads with a focus on Meta advertising. We cover:

  • When a business should start using paid ads
  • Where paid ads should drive traffic to
  • What cost per lead means, what that cost looks like, and how it works
  • What is working well right now with Meta ads, what targeting looks like, and how to get creative with ad copy and messaging
  • What pixels and conversion API’s are and how they work
  • Where to place ads, how long to run them, and how testing ads works

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