The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Huhti 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Thursday, May 25, 2017

Thursday, May 25, 2017

How the unsolved murder of Seth Rich has become a case study of how and why fake news endures. And a look at the two members of the Trump campaign who Russia identified as its best chance of influenci...

25 Touko 201720min

Wednesday, May 24, 2017

Wednesday, May 24, 2017

The Islamic State has now claimed credit for the attack in Manchester, England. What happens in the hours between an act of terror and the claiming of responsibility? Plus: highlights from the latest ...

24 Touko 201721min

Tuesday, May 23, 2017

Tuesday, May 23, 2017

President Trump arrived in Israel with a message from the Muslim world: If Israel wants peace with its Arab neighbors, it’ll have to compromise with the Palestinians. And Michael Flynn has been out of...

23 Touko 201722min

Monday, May 22, 2017

Monday, May 22, 2017

We turn our focus away from Washington intrigue and go to Saudi Arabia, where President Trump was welcomed this weekend, and to China, whose government intentionally crippled American spying operation...

22 Touko 201723min

Special Edition: ‘Nut Job’

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19 Touko 201712min

Friday, May 19, 2017

Friday, May 19, 2017

The latest revelations from the Comey memos and from James Comey’s confidant, who talked on the record — and on tape — to The New York Times. Guest: Michael S. Schmidt, who has broken several stories ...

19 Touko 201717min

Thursday, May 18, 2017

Thursday, May 18, 2017

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18 Touko 201721min

Wednesday, May 17, 2017

Wednesday, May 17, 2017

James Comey’s secret memos: We discuss the latest revelations about President Trump, Mr. Comey, Russia and Israel. Guests: Michael S. Schmidt, who broke the story about the former F.B.I. director’s me...

17 Touko 201719min

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