The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Huhti 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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Tuesday, May 16, 2017

Tuesday, May 16, 2017

What we’ve learned about President Trump’s Oval Office meeting with top Russian officials the day after he fired James Comey, the F.B.I. director investigating his campaign’s ties to Russia. Plus: how...

16 Touko 201723min

Monday, May 15, 2017

Monday, May 15, 2017

James Comey’s firing has raised questions of a White House cover-up and drawn comparisons to Nixon’s midnight massacre. But is there a version of this story that suggests it amounts to little? Plus: t...

15 Touko 201725min

Friday, May 12, 2017

Friday, May 12, 2017

The White House’s story about James Comey’s firing is unraveling. Among those contradicting the president is the president. Guests: Michael S. Schmidt, who has been reporting on the secret conversatio...

12 Touko 201723min

Thursday, May 11, 2017

Thursday, May 11, 2017

Was James Comey’s fate decided two days ago, or two months ago? The Times follows the path to what now looks like his inevitable dismissal as F.B.I. director. Plus: the view from inside an F.B.I. that...

11 Touko 201722min

Refresher: James Comey and the 2016 Election

Refresher: James Comey and the 2016 Election

On Tuesday evening, President Trump fired the director of the F.B.I., citing his handling of the inquiry into Hillary Clinton’s emails. In case you missed it, here’s our earlier episode on how Mr. Com...

10 Touko 201727min

Wednesday, May 10, 2017

Wednesday, May 10, 2017

James Comey, the director of the F.B.I., oversaw two major investigations involving the presidential election: one into Hillary Clinton’s emails, and the other into possible collusion between the Trum...

10 Touko 201718min

Tuesday, May 9, 2017

Tuesday, May 9, 2017

President Barack Obama said not to hire him. The attorney general said he was susceptible to blackmail. We discuss two new accounts of when Donald J. Trump was warned about Michael T. Flynn — and didn...

9 Touko 201720min

Monday, May 8, 2017

Monday, May 8, 2017

Free speech on college campuses: why conservatives say they’re the ones being silenced. Plus: Why Marine Le Pen’s resounding defeat in the French presidential election could be seen as a victory for h...

8 Touko 201721min

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