6: How brands are built with Ambi Parameswaran
Audiogyan4 Helmi 2020

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of his work. How dependent is brand building; is it based on a good product / service or good marketing strategy or media buying? Is it possible to make great brands if the product or service is substandard? What is difficult to brand? Service or a product? Why? In one of Steve Jobs interview, he said, marketeers will have more say in companies which seldom change their product line. For eg: Coke or Pepsi. While marketing may not be really required for tech based companies where the product it self is solving user needs. How would you respond to that? Do you think Tech companies need marketing? With growing chaos of brands, especially in India, what are the few challenges which brand experts are facing? Brand like “Khaitan-Sabse Tej" or "Asian Paints-Her ghar such keheta hai” are memorable because of the media buying or profound copywriting and design of the campaign? What is your response to especially e-com brands hurting them and user by incessantly harping on discounts

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8: Role of Design in society with Uday Athavankar

8: Role of Design in society with Uday Athavankar

Uday Athavankar is a professor in IDC, IIT Mumbai and is on the advisory board of several international research journals.. He has been committed to education and research on design and design-related...

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7: Understanding censorship in Marathi plays with Arun Nalawade (Marathi)

7: Understanding censorship in Marathi plays with Arun Nalawade (Marathi)

Arun Nalawade is an Indian film and theater personality. He works in all 3 types of medium, stage, television and on big screen as well. His serious roles in movies such as “Shawas”, “Carry on Maratha...

14 Helmi 201837min

6: Different aspects of painting with Sumantra Mukherjee

6: Different aspects of painting with Sumantra Mukherjee

Sumantra Mukherjeeis a trained painter and his primary area of practice concentrates on portrait/figurative imagery of the contemporary cultural influx in today’s worlds; colourful and whimsical. He w...

7 Helmi 201837min

5: Exploring Filmosophy with Amrit Gangar

5: Exploring Filmosophy with Amrit Gangar

Amrit Gangar is an Indian film scholar, historian, critic, curator and writer. He worked for the National Museum of Indian Cinema set up by the Government of Mumbai. Amrit Gangar has been working in t...

31 Tammi 20181h 17min

4: Canvas of Thumri with Dhanashree Pandit Rai

4: Canvas of Thumri with Dhanashree Pandit Rai

Dhanashree Pandit Rai holds a Masters Degree in Hindustani Classical Music from University of Bombay. She has trained under the stalwart of the Kirana Gharana Pt. Firoz Dastur and the Thumri legend Sh...

24 Tammi 201828min

3: Understanding the thought behind plays that voice their dissent with Sunil Shanbag

3: Understanding the thought behind plays that voice their dissent with Sunil Shanbag

Today I have Sunil Shanbaug with us on Audiogyan. Sunil is an Indian theatre director, screenwriter and documentary film-maker. He worked as an actor/designer/ assistant director with Satyadev Dubey f...

18 Tammi 201823min

2: Conversation with Designer of Everyday Objects, Paul Sandip

2: Conversation with Designer of Everyday Objects, Paul Sandip

Today I have Paul Sandip with us on Audiogyan. Paul is an international award winning product designer, alumni of (NID), Electrical Engineer and a Cartoonist. He has designed over 300+ iconic everyday...

10 Tammi 201827min

1: Understanding calligraphy and it’s nuances with Prof. Santosh Kshirsagar

1: Understanding calligraphy and it’s nuances with Prof. Santosh Kshirsagar

Today I have Professor Santosh Kshirsagar with us on Audiogyan, Dean of JJ School of Applied arts. He did his Bachelor’s degree in Applied Art specializing in Typography and Calligraphy, and a Master’...

4 Tammi 20181h 17min

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