6: How brands are built with Ambi Parameswaran
Audiogyan4 Helmi 2020

6: How brands are built with Ambi Parameswaran

Ambi Parameswaran brings with him over 35 years of experience in a marketing, sales and advertising. He is an alumnus of IIT Madras and an honour roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School. He is the author of seven books and more than 100 articles. Ambi has been involved in the building of brands such as Tata Indica, Santoor, TCS and more… actually I would tell the listeners to check his website given in the show notes below. It’s quite comprehensive which documents some of his work. How dependent is brand building; is it based on a good product / service or good marketing strategy or media buying? Is it possible to make great brands if the product or service is substandard? What is difficult to brand? Service or a product? Why? In one of Steve Jobs interview, he said, marketeers will have more say in companies which seldom change their product line. For eg: Coke or Pepsi. While marketing may not be really required for tech based companies where the product it self is solving user needs. How would you respond to that? Do you think Tech companies need marketing? With growing chaos of brands, especially in India, what are the few challenges which brand experts are facing? Brand like “Khaitan-Sabse Tej" or "Asian Paints-Her ghar such keheta hai” are memorable because of the media buying or profound copywriting and design of the campaign? What is your response to especially e-com brands hurting them and user by incessantly harping on discounts

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50: Audiogyan turns 1 - Best of 2017

50: Audiogyan turns 1 - Best of 2017

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49: Understanding Product and Design with Hrush Bhatt

49: Understanding Product and Design with Hrush Bhatt

Hrush Bhatt, co-founder of Cleartrip. He is inherently a designer & product guy. He graduated from Lawrence University, Appleton, Wisconsin, with Bachelor of Arts. After returning to India in 1998, he...

23 Joulu 201729min

48: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 2)

48: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 2)

Vikram Gahlot is a teacher, thinker and philosopher. He started his career in Webchutney where he was heading the search engine marketing vertical. But soon realised that teaching is his passion. He n...

21 Joulu 201746min

47: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 1)

47: Philosophical perspective on Indian Education System with Vikram Gahlot (Part 1)

Vikram Gahlot is a teacher, thinker and philosopher. He started his career in Webchutney where he was heading the search engine marketing vertical. But soon realised that teaching is his passion. He n...

21 Joulu 201747min

46: Kulture Shop and Indian art scene with Kunal Anand and Arjun Charanjiva

46: Kulture Shop and Indian art scene with Kunal Anand and Arjun Charanjiva

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15 Joulu 201739min

45: Education of typography within Indian landscape with G V Sreekumar

45: Education of typography within Indian landscape with G V Sreekumar

Prof. G V Sreekumar is Head of IDC school of Design at IIT Bombay. He was trained under the legendary Prof. R.K. Joshi while studying Master of Design in Visual communication at IDC. He has worked on ...

14 Joulu 201728min

44: Understanding painter’s perspective with Deelip Khomane (Marathi)

44: Understanding painter’s perspective with Deelip Khomane (Marathi)

Today I have Deelip Khomane with us on Audiogyan. Deelip sir needs no introduction for people in the field of arts but for others, he is an artist in it’s true sense. His life revolves around everythi...

13 Joulu 201722min

43: Introduction to architecture and it’s various aspects with Pavitra Sriprakash

43: Introduction to architecture and it’s various aspects with Pavitra Sriprakash

Pavitra Sriprakash is an architect and urban designer with a focus on Sustainability. Pavitra is the Chief Designer and Director at The Global Design Studio of Shilpa Architects which is an acclaimed ...

9 Joulu 201729min

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