18: Design Philosophy of March Tee with Ashish Acharya & Abhay Singh
Audiogyan5 Touko 2020

18: Design Philosophy of March Tee with Ashish Acharya & Abhay Singh

When you're not happy with something, fix it. Sounds familiar? Well that’s the line which is written on their website. Today I have Ashish Acharya and Abhay Singh with us on Audiogyan. They are the 2 out of the 4 co-founders of March Tee. Yes March Tee; which is now one of my favourites brand. In fact all I have is March Tee in my wardrobe and mind you this is not a promotion. March Tee produces truly simple and high-quality t-shirts for men and women. They are based in Pune. Design Philosophy of March Tee with Ashish Acharya & Abhay Singh Can you start by telling everyone about your background from March Studio days? March tee is simple. What’s your definition of simple? As a group of 4 and as you 2 individuals. How important is story telling for March tee? How critical do you think story telling is from a brand / marketing perspective and also from a product building standpoint? Studio March have always been making good digital products. How has your definition about good, better and great changed over time? How have you been reflecting about it? On what parameters these definitions kept changing? In poetry is it said that “bad poetry is recognised instantly while good can take years or even centuries”. What is your definition of a good product? I am not hinting anywhere to Dieter Rams. 🙂 (In fact it would be interesting to ask you a more philosophical question; what does timeless mean to you?) What according to you is the relation between scale and quality? Is it possible that well-crafted products which need attention to detail can be scaled? If yes, how and if no, why?

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Ep. 281 - Improvisation in dance with Avantika Bahl

Ep. 281 - Improvisation in dance with Avantika Bahl

Friedrich Nietzsche’s famous line - “And those who were seen dancing were thought to be insane by those who could not hear the music.” In today’s episode, we’ll be talking about improvisation in dance...

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Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Ep. 280 - Improvisation in Performing Arts with Trina Banerjee

Satyajit Ray once said, “There is always room for improvisation”. I think this needs a lot more investigation. Referring to Ray’s comment on the room of improvisation, today we have the honour to have...

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Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

Ep. 279 - Improvisations in music with Pushkar Lele & Kuldeep Barve

I quote John McLaughlin “I find Indian music very funky. I mean it's very soulful, with their own kind of blues. But it's the only other school on the planet that develops improvisation to the high de...

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Ep. 278 - Rethinking waste as a resource with Rahul Nainani

Ep. 278 - Rethinking waste as a resource with Rahul Nainani

“Waste not, want not.” can be explained as “if you are not wasteful with the resources you have now, then at a later date you will have those resources to use as you want and need. By not wasting, you...

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Ep. 277 - Need for performing spaces with Atul Kumar

Ep. 277 - Need for performing spaces with Atul Kumar

Peter Brook the legendary English theatre and film director once said, ********“I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching...

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Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Ep. 276 - “The Promise” documentary making with Jan Schmidt Garre (Part 2)

Welcome back to Part 2. We were in conversation with Jan Schmidt Garre, film maker, producer and founder of PARS MEDIA. They make high-quality documentaries and feature films with a focus on classical...

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Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

Ep. 275 - Documentary making with Jan Schmidt Garre (Part 1)

“In feature films, the director is God; in documentary films, God is the director.” Alfred Hitchcock. Welcome to this 2 part series with Jan Schmidt Garre. First part is about “Making a documentary” a...

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Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Ep. 274 - Designing Trucks with Sathiya Seelan Gangaasalam

Maa kaa aashirwaad, OK TATA Bye Bye, Hum Do Hamare Do, Mera Bharat Mahan - Sounds familiar? I am talking about the slogans written behind the truck. But we are not going to discuss those, rather the h...

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