18: Design Philosophy of March Tee with Ashish Acharya & Abhay Singh
Audiogyan5 Touko 2020

18: Design Philosophy of March Tee with Ashish Acharya & Abhay Singh

When you're not happy with something, fix it. Sounds familiar? Well that’s the line which is written on their website. Today I have Ashish Acharya and Abhay Singh with us on Audiogyan. They are the 2 out of the 4 co-founders of March Tee. Yes March Tee; which is now one of my favourites brand. In fact all I have is March Tee in my wardrobe and mind you this is not a promotion. March Tee produces truly simple and high-quality t-shirts for men and women. They are based in Pune. Design Philosophy of March Tee with Ashish Acharya & Abhay Singh Can you start by telling everyone about your background from March Studio days? March tee is simple. What’s your definition of simple? As a group of 4 and as you 2 individuals. How important is story telling for March tee? How critical do you think story telling is from a brand / marketing perspective and also from a product building standpoint? Studio March have always been making good digital products. How has your definition about good, better and great changed over time? How have you been reflecting about it? On what parameters these definitions kept changing? In poetry is it said that “bad poetry is recognised instantly while good can take years or even centuries”. What is your definition of a good product? I am not hinting anywhere to Dieter Rams. 🙂 (In fact it would be interesting to ask you a more philosophical question; what does timeless mean to you?) What according to you is the relation between scale and quality? Is it possible that well-crafted products which need attention to detail can be scaled? If yes, how and if no, why?

Jaksot(306)

Ep. 273 - Snake-a-doo with Peeyush & Khyati

Ep. 273 - Snake-a-doo with Peeyush & Khyati

16th July is World snake day - 4 days from today when this episode is released and on this occasion, we are doing a case study of Snake-a-doo, a board game about Snakes and Snake-bites. More than a mi...

12 Heinä 20231h 10min

Ep. 272 - Generative Art with Ujjwal Agarwal

Ep. 272 - Generative Art with Ujjwal Agarwal

As Scott Adams, an American author and cartoonist says, “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” In our today’s episode, we’ll try and understand who is m...

5 Heinä 202342min

Audiogyan trailer

Audiogyan trailer

Welcome to Audiogyan and I'm your host Kedar Nimkar. Audiogyan brings you conversations with the most influential figures in the Indian creative world - Artists, filmmakers, musicians, architects, wri...

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Ep. 271 - Whats looping? with Vasuda Sharma

Ep. 271 - Whats looping? with Vasuda Sharma

David M. Torn, an American guitarist, composer, and producer once said, “The original source of any loop is whatever your sound is, at the moment of input.” Well to unpack this and know more about loo...

31 Touko 202358min

Ep. 270 - Designing spaces with Kamini Rao

Ep. 270 - Designing spaces with Kamini Rao

Kamini Rao has built giant cakes, designed cozy mountain homes and boozy retro diners, created fake airplanes, and architected a house for a doll. Although her work is deeply rooted in architecture an...

23 Touko 202344min

Ep. 269 - What are aesthetics? with Saugata Bhaduri

Ep. 269 - What are aesthetics? with Saugata Bhaduri

I am not sure where do I start today’s episode since it’s about aesthetics. This concept can be seen in mathematics, arts, poetry, literature, music, sculpture, photography, cooking. In fact anything ...

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Ep. 268 - Design of Peace with Rajni Bakshi

Ep. 268 - Design of Peace with Rajni Bakshi

Rajni Bakshi joins us on Audiogyan. She is an Indian author, researcher, and activist. Her work primarily focuses on issues related to non-violence, economics, ecology, and peace. Rajni is the founder...

5 Huhti 20231h 33min

Ep. 267 - Rock Paper Scissors with Sagarika Suri (Case Study)

Ep. 267 - Rock Paper Scissors with Sagarika Suri (Case Study)

In episode 220 with Hrush Bhatt, he said, a sculptor knows his / her medium, marble, mud, or stone, and an architect knows what kind of material he/she wants, similarly, a digital product designer sho...

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