Why it Worked: The 'Otto' Surprise
Ankler Agenda16 Tammi 2023

Why it Worked: The 'Otto' Surprise

Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Dark Underbelly of 'Love is Blind'

The Dark Underbelly of 'Love is Blind'

As Hollywood braces for a writers strike, one genre of television will remain unscathed: unscripted. But reality has its own pitfalls: recently Netflix juggernaut Love is Blind whiffed in its attempt ...

21 Huhti 202344min

Netflix Earnings: What We Learned

Netflix Earnings: What We Learned

Sean McNulty and Elaine Low analyze what the co-CEOs said (and didn’t) in its Q1 earnings report about the strike, subscribers, the ad tier and passwords. For a full transcript, click here. This is...

19 Huhti 202321min

Dr. Pimple Popper Meets Harry Potter

Dr. Pimple Popper Meets Harry Potter

For the first time in 13 years, the iconic HBO moniker will not headline a platform as HBO Max becomes Max. Was the brand that snobby? This is a public episode. If you’d like to discuss this with ot...

14 Huhti 202341min

Drop the ‘HBO.’ Just ‘Max.’ It’s Cleaner (Wait - Is It?)

Drop the ‘HBO.’ Just ‘Max.’ It’s Cleaner (Wait - Is It?)

Elaine Low and Sean McNulty discuss the implications of HBO Max's rebrand. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thea...

13 Huhti 202323min

Hollywood's New Grey Ceiling

Hollywood's New Grey Ceiling

Entertainment was once dominated by brash young executives (Barry Diller, Sherry Lansing, Dawn Steel and Robert Evans all ascended in their thirties). Now? Nearly every top job in town belongs to some...

7 Huhti 202343min

Strikes, Firings and the (Possible) Mother of All Mergers

Strikes, Firings and the (Possible) Mother of All Mergers

Hollywood’s tectonic plates are continuing their steady shift, this time with Netflix’s decision to part ways with longtime film execs Lisa Nishimura and Ian Bricke. The move raises the broader questi...

31 Maalis 202355min

Tom Ryan: The Future of FASTs in Streaming

Tom Ryan: The Future of FASTs in Streaming

This is last in a series of conversations from NXStream Global, the March 8 summit from Advertising Week and The Ankler at UTA. The first three were with Tony Vinciquerra, Jeremy Zimmer and Rich Paul....

27 Maalis 202324min

A Showdown Over Streaming Economics

A Showdown Over Streaming Economics

With a strike looming, will Apple, Amazon and Netflix decide to make real concessions. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes,...

24 Maalis 202340min

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