Earning Your Customers' and Employees' Trust through Brand Storytelling

Earning Your Customers' and Employees' Trust through Brand Storytelling

Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled "Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most."

In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...

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Supercharging Your Processes With Operating Manuals

Supercharging Your Processes With Operating Manuals

Al Levi is the author of The 7-Power Contractor, and has helped countless businesses get organized for nearly two decades. Prior to that, he worked as a contractor in the HVAC plumbing business for 25...

12 Huhti 20191h 28min

Creating Predictable Profitability with The Four P's of Freedom

Creating Predictable Profitability with The Four P's of Freedom

Farres Elsabbagh has been the President of the Canadian General Contractors Group since 2014, and is a part-time professor at Algonquin College of Applied Arts and Technology. He was also a member of ...

4 Huhti 201949min

Nailing Your Pricing Strategy With The "One-Truck Breakdown" Exercise

Nailing Your Pricing Strategy With The "One-Truck Breakdown" Exercise

Allan Ferguson is a nationally recognized business consultant, and the founder of Service Professionals Australia, a service industry training company. He is also the founder and managing director of ...

28 Maalis 20191h 23min

Building A Compelling Brand To Attract Lifelong Customers

Building A Compelling Brand To Attract Lifelong Customers

Tonya Eberhart is a speaker, book author, and founder of BrandFace, a firm that provides assistance to real estate professionals and owners in building their brands and landing more clients. She also ...

21 Maalis 20191h 6min

Mastering Marketing for Home Service Business Success

Mastering Marketing for Home Service Business Success

Matt Jones is a digital marketing expert formerly from the plumbing industry. He is a founding partner and digital expert of Tradiematepro, and is also the owner and facilitator of the Site Shed podca...

14 Maalis 20191h 4min

Creating Content On Social Media The Smart Way

Creating Content On Social Media The Smart Way

Shaina Weisinger is the founder and CEO of Repurpose House (formerly Podcast Memes), a company specializing in teaching clients how to repurpose existing content, optimized for social media. She also ...

7 Maalis 201953min

Scaling Your Plumbing Business The Right Way

Scaling Your Plumbing Business The Right Way

Richard Behney is the founder of The Million Dollar Plumber. He was the President and CEO of AttaBoy Plumbing for 16 years, and now does consulting for plumbing businesses. An experienced figure in th...

28 Helmi 201958min

Getting Accounting Done the Fast & Easy Way

Getting Accounting Done the Fast & Easy Way

Randal deHart is the co-founder of Fast Easy Accounting, an accounting firm in Lynnwood, Washington that specializes in construction accounting. An expert in outsourced contractor bookkeeping services...

21 Helmi 20191h 12min

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