Earning Your Customers' and Employees' Trust through Brand Storytelling

Earning Your Customers' and Employees' Trust through Brand Storytelling

Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled "Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most."

In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...

Jaksot(465)

Creating More Value For Customers With Fewer Resources

Creating More Value For Customers With Fewer Resources

Paul Akers is the Owner and President of FastCap, and the author of the best-selling book 2-Second Lean. FastCap is an international product manufacturer with distribution in over 40 countries, and is...

31 Tammi 201952min

Hiring Remote Workers to Scale Your Business Faster

Hiring Remote Workers to Scale Your Business Faster

Nathan Hirsch is the founder and CEO of FreeeUp.com, a talent marketplace that connects thousands of freelancers with businesses all over the world. He started hiring virtual assistants for his Amazon...

23 Tammi 201935min

Firing Clients That Are Not A Good Fit For Your Business

Firing Clients That Are Not A Good Fit For Your Business

Keith Kalfas is the host of the Untrapped podcast and a social media influencer in the landscaping & window cleaning markets. He is also the owner of Kalfas Services, where he grew the business from z...

18 Tammi 201953min

Creating a High-Performing and Happy Workplace

Creating a High-Performing and Happy Workplace

Kevin Wilson is the CEO and President at Buzz Franchise Brands, the multi-brand franchising company that's home to well-recognized home service brands, such as Mosquito Joe, Pool Scouts, and Home Clea...

10 Tammi 20191h 1min

Home Service Expert Goals for 2019

Home Service Expert Goals for 2019

In this special episode of the Home Service Expert, Tommy talks about his goals for the new year, and reveals some of his best-kept trade secrets, and valuable actionable tips for transforming your bu...

7 Tammi 201927min

Building Your Digital Reputation In The Home Service Industry

Building Your Digital Reputation In The Home Service Industry

Aaron Hockel is the Vice-President of Digital Marketing at AltaVista Strategic Partners, a full service agency that works with home service contractors in creating and implementing their marketing pla...

3 Tammi 20191h 9min

Generating 1100% Business Growth By Adopting The Right Mindset

Generating 1100% Business Growth By Adopting The Right Mindset

Amanda Holmes is the CEO of Chet Holmes International, and CMO of Divine Bliss International. Chet Holmes International is a successful consultancy business that has helped over 200,000 businesses wor...

27 Joulu 20181h 8min

Turning Delegation Into Your Most Powerful Leadership Tool

Turning Delegation Into Your Most Powerful Leadership Tool

Steve Gadsby is the owner of FurnaceUSA, a company seeking to simplify HVAC equipment installation process for homeowners across the US. He grew his previous company Canada Furnace into a multi-millio...

21 Joulu 20181h

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