721 | Leveraging AI for Social Advertising w/ Akvile Defazio

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business It was only a matter of time for desktop users to get GMB messaging, and it's now rolling out, so keep an eye out for messages a...

16 Helmi 202130min

Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility. Learn about Jason's backstory, how he came to be the leading author...

10 Helmi 202133min

[00:06:00] Google News and Discover Abuses Targeted by New Manual Actions When a site is reviewed by humans for alignment with Google's webmaster guidelines, a manual action might be the result for vi...

9 Helmi 202126min

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends. Want to...

4 Helmi 202145min

[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts? Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion cou...

2 Helmi 202129min

Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff going...

28 Tammi 202137min

[00:03:37] Price Drops Featured in New Google Rich Results Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online ret...

26 Tammi 202126min

Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook. We unpack each company's challenges and the concepts of fairness. Isn't this Big Tech's platfo...

20 Tammi 202139min