There's no standard industry classification for SaaS  | Vainu Live | Episode 2

There's no standard industry classification for SaaS | Vainu Live | Episode 2

There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, Ecommerce, or FinTech. Traditional industry classifications are too broad for these.

In this session, we have Mikko Honkanen, the co-founder of Vainu, discussing the solutions to this challenge and our new study about SaaS companies globally.

Topics:

- The most common problems companies experience when searching for ICP accounts.

- Challenges of finding companies in specific categories, such as SaaS.

- How we were able to find 3x the volume of SaaS companies vs. what Google told us, and how it drove us to create a global study on SaaS companies.

- How this all relates to our upcoming major product launch.

Jaksot(38)

#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete...

29 Elo 202437min

#22 [In Finnish] Monikanavaisen myynnin johtaminen ja RevOps käytännössä | Kati Huusko-Viikilä

#22 [In Finnish] Monikanavaisen myynnin johtaminen ja RevOps käytännössä | Kati Huusko-Viikilä

This episode is in Finnish.Tässä jaksossa syvennymme Revenue Operationsin (RevOps) maailmaan Kati Huusko-Viikilän kanssa, joka on RevOps-strategiatoimisto Revoryn perustaja. Keskustelemme hänen kirjoi...

3 Heinä 202441min

#21 [In Finnish] Miksi Revenue Operations on liikevaihdon kasvun salainen ase? | Mika Jordanov

#21 [In Finnish] Miksi Revenue Operations on liikevaihdon kasvun salainen ase? | Mika Jordanov

[This podcast episode is In Finnish] Tervetuloa podcastin kolmanteen kauteen, joka alkaa jaksolla 21. Tässä jaksossa Vainun Mikko Honkanen haastattelee revenueops.fi -palvelun kanssaperustajaa (ja yht...

28 Touko 202427min

#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman

#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman

In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps). Note: this episode contains a few of minutes of screensharing, which of course cannot...

16 Touko 202424min

#19 Trends for RevOps 2023 | Helion B2B, Vainu, vloxq, Retriever

#19 Trends for RevOps 2023 | Helion B2B, Vainu, vloxq, Retriever

There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lot...

23 Maalis 202332min

#18 5 Dos and Don'ts  for Efficient  B2B Sales  in 2023 | Vainu, HubSpot, Radiant, Contractbook

#18 5 Dos and Don'ts for Efficient B2B Sales in 2023 | Vainu, HubSpot, Radiant, Contractbook

Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teame...

14 Maalis 202356min

#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | Supermetrics

#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | Supermetrics

In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries.At Supermetrics, a...

7 Maalis 202334min

#16 RevOps: Know Your Customers | Elisabeth Norberg | Telavox

#16 RevOps: Know Your Customers | Elisabeth Norberg | Telavox

In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox. Knowing your cu...

28 Helmi 202330min

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