There's no standard industry classification for SaaS  | Vainu Live | Episode 2

There's no standard industry classification for SaaS | Vainu Live | Episode 2

There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, Ecommerce, or FinTech. Traditional industry classifications are too broad for these.

In this session, we have Mikko Honkanen, the co-founder of Vainu, discussing the solutions to this challenge and our new study about SaaS companies globally.

Topics:

- The most common problems companies experience when searching for ICP accounts.

- Challenges of finding companies in specific categories, such as SaaS.

- How we were able to find 3x the volume of SaaS companies vs. what Google told us, and how it drove us to create a global study on SaaS companies.

- How this all relates to our upcoming major product launch.

Jaksot(38)

#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu

#7 How RevOps will take the driver’s seat in growth companies | Mintis Hankerson, HubSpot & Mikko Honkanen, Vainu

Scaling your company is often time-consuming and costly, and it may be hard to figure out the next steps. That's where Revenue Operations (RevOps) and Revenue Marketing (RevMark) come in. Tune in to l...

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#6 RevOps: Why It All Starts and Ends with People | Shantanu Shekhar, Gong

#6 RevOps: Why It All Starts and Ends with People | Shantanu Shekhar, Gong

In this episode of the Vainu RevOps interview series, we discussed with Shantanu Shekhar, Senior Director, Sales Strategy & Operations at Gong. Tune in to listen to Shantanu's thoughts about what are ...

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#5 Five Tips for Nordic Startups Wanting to Break Into the US | Kaveh Rostampor, Planhat

#5 Five Tips for Nordic Startups Wanting to Break Into the US | Kaveh Rostampor, Planhat

In this episode, you can listen to one of Nordic’s most experienced SaaS leaders, Kaveh Rostampor, co-founder of Planhat, discuss how you can enter the US market as a Nordic SaaS company. Where should...

29 Marras 202226min

#4 What it takes to succeed at RevOps | Conor Tully, Personio

#4 What it takes to succeed at RevOps | Conor Tully, Personio

Conor Tully, formerly of LinkedIn, Uber, and Glassdoor, has been working with strategy and operations since 2014 and is currently the Head of Strategy and Operations at Personio, a tech company that o...

22 Marras 202230min

#3 The Evolution from Silo Ops to Revenue Ops | Toni Holbein, Growblocks

#3 The Evolution from Silo Ops to Revenue Ops | Toni Holbein, Growblocks

In our third episode of the revenue operations series, we discussed with Toni Hohlbein, CEO and co-founder of Growblocks.Toni has been working with revenue operations for over a decade, long before it...

15 Marras 202230min

#2 SalesOps: Know your numbers | Teemu Ilola, Leadoo

#2 SalesOps: Know your numbers | Teemu Ilola, Leadoo

In the second episode of our revenue operations series, we discuss with Teemu Ilola, VP of Sales Operations at Leadoo. This time we dived into learning more about-What does a person with a SalesOps ti...

8 Marras 202218min

#1 RevOps in a high-growth B2B SaaS company | Ryan Milligan, QuotaPath

#1 RevOps in a high-growth B2B SaaS company | Ryan Milligan, QuotaPath

In this first episode of our podcast's Revenue Operations series, we interview Ryan Milligan, Senior Director of Revenue Operations at QuotaPath. We cover multiple topics, including:-Things I wish I k...

2 Marras 202226min

Why You Shouldn’t Ignore Your CRM | Business Growth Show | Aamer Hasu & Sam Dunning

Why You Shouldn’t Ignore Your CRM | Business Growth Show | Aamer Hasu & Sam Dunning

► Why your CRM is so important for B2B marketing✔ Why you should be data-driven!🎧 Have a listen to Aamer & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insight...

18 Loka 202228min

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