The Most Important Piece of Email Copy (Episode 27)
In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They disc...
19 Touko 202134min
Why You Don't Need Copywriting Certification (Episode 26)
Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education r...
12 Touko 202116min
How Much Can a Copywriter Earn? (Episode 25)
How much can a copywriter really earn? Nicki and Kate are asked this question all. the. time. "Writing jobs don't pay well" is something probably everyone has heard whether they have been interested i...
5 Touko 202125min
Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest...
30 Huhti 202141min
Freelancing During the Covid-19 Pandemic: Stuart's Story (Episode 24)
What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of some additional time and learning an entirely new skill. Stuart has been in his curr...
28 Huhti 202154min
The Illusion of Safety: Freelance vs. Full-Time Copywriting (Episode 23)
Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be “sa...
21 Huhti 202124min
Why Every Copywriter MUST Have an Online Portfolio (Episode 22)
Sitting down and knocking out a portfolio site can be a daunting task, but completing it will inevitably move your business forward. In this episode Nicki and Kate discuss why it is imperative for ev...
14 Huhti 202131min
Laser Copy Coaching: Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest...
9 Huhti 202144min
