Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders
The CMO Podcast30 Loka 2024

Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’s revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without.

Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Amazon. She earned a Bachelors Degree at Colorado State University in Liberal Arts, and later acquired a Masters Degree from the University of North Carolina in American Studies. Claudine started her career as an editor at a publishing company, and eventually had a 20-year run at some of the most famous ad agencies in the world–including McCann, Saatchi & Saatchi, and Ogilvy. About eight years ago, Claudine went from agency to client and joined Amazon. Tune in for a conversation with a leader who joined a brand for the opportunity, but stayed for the creativity and culture.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week’s episode, recorded live at the Deloitte Digita...

20 Elo 202547min

Calum Laming (British Airways) | Brand-Building at 35,000 Feet

Calum Laming (British Airways) | Brand-Building at 35,000 Feet

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways,...

13 Elo 202546min

From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativ...

6 Elo 202539min

Jonnie Cahill (PepsiCo) | How to Onboard with Intention

Jonnie Cahill (PepsiCo) | How to Onboard with Intention

Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into t...

30 Heinä 202548min

Melody Lee (Mercedes-Benz USA) | Success is Never Solo

Melody Lee (Mercedes-Benz USA) | Success is Never Solo

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world’s most enduring luxury brands and will celebrate its 100th anniversary next year...

23 Heinä 202548min

Building Brand Love with UGG, Tinder, Tubi and Transunion

Building Brand Love with UGG, Tinder, Tubi and Transunion

In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to expl...

16 Heinä 202543min

Brian Irving (Lyft) | The Pink Rebels

Brian Irving (Lyft) | The Pink Rebels

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people’s lives with the world'...

9 Heinä 202543min

Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and s...

2 Heinä 202548min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia