724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.

David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.

Get David's book here: https://shorturl.at/Qj6Ys

Personalized: Customer Strategy in the Age of AI

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790: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

790: McKinsey senior partner networking success (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we share a networking success story with a McKinsey senior partner.   We always ask our clients, especially those...

18 Kesä 202510min

789: Why should you bring energy to the interview? (Case Interview & Management Consulting classics)

789: Why should you bring energy to the interview? (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss why you should bring energy to the interview.   Lots of candidates leave it to the interviewer to dete...

16 Kesä 20256min

788: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

788: Estimation Sensitivities During Calculations (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at how to make estimations when calculating smaller values or working with enclosed spaces like restauran...

11 Kesä 20255min

787: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

787: Bonus vs. salary resume editing (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss bonus versus salary resume.   Bonus versus salary resume is a very simple test we do on resumes. This ...

9 Kesä 20258min

786: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

786: Key differences in Bain FIT questions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss key differences in Bain FIT questions.   In looking through our database of over 240 former clients an...

4 Kesä 202513min

785: How do you gain more experience? (Case Interview & Management Consulting classics)

785: How do you gain more experience? (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss how to gain more experience. Many candidates are declined with the suggestion to gain more work experi...

2 Kesä 202511min

784: Religion, politics, culture etc. (Case Interview & Management Consulting classics)

784: Religion, politics, culture etc. (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss religion, politics, culture, etc. When interviewing with a partner or associate from a different cultu...

28 Touko 202515min

783: Do not read your interviewer (Case Interview & Management Consulting classics)

783: Do not read your interviewer (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss about the typical errors candidates make in trying to read too much into the behavior of interviewers:...

26 Touko 20259min

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